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Sascha Lehmann


Leads McKinsey’s branding and sustainable growth transformation work with a particular interest in brand strategy, green business building, and commercial operating-model redesign

Sascha’s marketing expertise spans an array of marketing strategy and branding topics including positioning, architecture, and implementation. He advises organizations in contract-based industries such as energy and financial services, as well as consumer-goods clients, on transformative growth topics.

He is the founder of a gro up that serves as an ecosystem to collaborate with leading agencies on combining strategy consulting with creativity and design thinking. Over the past two years, Sascha has also built a center that combines multiple disciplines including customer insights and green revenue growth management to serve and support organizations on sustainable, holistic transformations.

Sascha’s recent client projects include the following:

  • leading a multiyear sustainable growth transformation for a prominent European utility spanning the entire value chain, as well as adding e-mobility, hydrogen, and other new businesses
  • supporting a global consumer-goods organization in adjusting its growth strategy to reflect changing consumer needs related to sustainability
  • building a new bank from scratch to create a purpose-driven brand rooted in deep customer insights
  • creating a new energy brand and, as interim CMO, implementing the operating model to capture growth from new solution business areas
  • shaping the customer experience for a premium airline to triple net promoter scores and adjust the organization’s brand promise in light of sustainability

Before joining McKinsey, Sascha worked as a market research and advertising manager at a global consumer-goods company.

Published work

Driving growth while decarbonizing: A conversation with E.ON’s Patrick Lammers,” McKinsey & Company, December 2022

Esports and the next frontier of brand sponsorship,” McKinsey & Company, July 2020

The future of brand strategy: It’s time to ‘go electric',” McKinsey & Company, May 2020

The customer insights function is ripe for a boost,” McKinsey & Company, February 2019


University of Mannheim
MS, consumer psychology