Tech & AI Insights
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AI data readiness: The key to scaling impact
As companies push their AI pilots to scale, data is emerging as a constraint. Leaders are prioritizing data readiness, connecting structured and unstructured data into a governed, reusable foundation.
Article
From campaigns to continuous growth: AI capabilities shaping marketing
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Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars...
Report
The symbiotic enterprise
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Advances in cognitive and physical AI are reinventing enterprise execution—ushering in a new organizational model...
Interview
What corporate leaders can learn from start-up founders
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Alurx Founder and CEO Julia Stewart discusses her journey from public company CEO to health tech entrepreneur—and how corporate...
Article
The agentic advertising economy: From attention to action
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As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape...
Featured publication
Book
Rewired, second edition
This updated edition offers brand-new insights into cutting-edge AI solutions—and what it takes to implement them—as well as the new economics of digital and AI transformations.
Special collections
Insights Collection
Digital transformation: Rewiring for digital and AI
Explore our collection of insights on how to drive successful digital transformations.
Global theme
The Rise of Quantum Computing
Accelerating technological breakthroughs, increasing investment flows, start-up proliferation, and promises of capable quantum...
Insights Collection
Enterprise software’s growing reach
With software transforming so many industries, knowing what it takes to succeed in the dynamic sector is becoming critical for...
Collection
Cloud by McKinsey
The cloud is revolutionizing how businesses create value, but only when tech organizations, and the business, understand how...
Trending Topics
Article
From AI table stakes to AI advantage: Building competitive moats
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When everyone has access to the same AI models, the winners are those who use them to build advantages that competitors can’t copy.
Report
McKinsey Quantum Technology Monitor 2026: A commercial tipping point
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Quantum computing is no longer just an emerging technology. Our latest Quantum Technology Monitor report shows that...
Article
From promise to impact: How companies can measure—and realize—the full value of AI
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AI’s potential is enormous, but its impact depends on accountability. Leaders who measure the right things, and scale only what...
Article
Reimagining tech infrastructure for (and with) agentic AI
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Scaling agentic AI requires turning unstructured data into governed, reusable assets that systems can interpret and trust. Data...
Article - McKinsey Quarterly
The AI transformation manifesto
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Twelve themes separate companies that are truly rewired for AI from their peers.
Tech: Forward
Our short takes on key technology and architecture topics
Industry perspectives
Report
When AI meets desire: Innovating human-centered luxury experiences in the agentic age
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With luxury consumers rapidly embracing AI, the strategic question for merchants is no longer whether agents will mediate the journey, but who controls how brands are perceived.
Interview
TELUS CIO Hesham Fahmy: Building a culture of innovation to drive tech leadership and business value
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To make IT a strategic partner in value creation, start by transforming tech team culture.
Article
Solving chemistry’s toughest problems: The quantum computing advantage
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Quantum computing is poised to substantially improve computational capabilities in the chemicals value chain. Preparing now could help companies gain a significant competitive edge.
Report
What AI could mean for film and TV production and the industry’s future
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Industry leaders are questioning how AI could change what content is made and how it is produced. Our research indicates three potential industry outcomes beyond disrupting the content supply chain.
Interview
From reckoning to renewal: An interview with KKR’s Philipp Freise
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Europe’s resilience is being tested. Investor Philipp Freise explains why the continent’s current challenges could spark its next wave of growth.
Featured podcast
Podcast
Rewiring for AI: From ambition to advantage
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Companies chase AI everywhere but often fail to capture value—because they’re missing the muscle to scale what works.