Marketing & Sales Insights


How Nielsen fixates on value creation to drive growth: An interview with Steve Hasker

– Three “growth rules” have guided Nielsen’s growth journey.

Customer experience

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Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

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Interview - McKinsey Quarterly

Digitizing dairy in China

– The CEO of China’s second-largest dairy company describes how data and artificial intelligence are shaking up how he does... business.

More Americans feel financially secure, but they’ve learned new shopping habits

– Our latest annual Consumer Sentiment Survey, which now includes 28,000 shoppers in 29 countries, revealed surprising trends with... implications for US retailers and consumer-product manufacturers.

Air-freight forwarders move forward into a digital future

– Digital challengers can’t replace every step in the value chain, at least for now. But they will nonetheless transform it... over time.

Thinking inside the subscription box: New research on e-commerce consumers

– We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups,... as well as retailers and consumer brand manufacturers entering the market.

Boosting your sales ROI: How digital and analytics can drive new performance and growth

– Successful sales leaders use four principles to tailor digital and analytical tools to their companies’ unique needs.

Spinning customer insights into business gold

– Few healthcare organizations fully leverage customer insights to drive decision making and performance. Here’s how you can translate... that data into concrete business initiatives.
Interactive - McKinsey Quarterly

Five Fifty: You better shop around

– Used to be loyalty was everything. Now consumers would rather shop than stay faithful.

How absolute zero (-based budgeting) can heat up growth

– Businesses can’t just cut their way to prosperity. The surprisingly powerful tool to help an organization grow? Zero-based... budgeting.

What the future science of B2B sales growth looks like

– Companies that lead in B2B sales follow a three-pronged strategy to drive above-market growth.

Driving business growth by zeroing in on the consumer decision journey

– A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set... of brands to shop. Companies can give themselves a leg up by making that a priority.

Cashing in on the US experience economy

– The time may be right for private equity to reach for experiences.