Marketing & Sales Insights

Article

US consumer sentiment and behaviors during the coronavirus crisis

– Amidst the Delta variant, US consumers exhibited strong optimism and spend in July and August, driven by higher-income and younger consumers.
~75% of consumers continue to switch brands, with ~90% among millennials and high-income consumers.
Article

Next in loyalty: Eight levers to turn customers into fans

– How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior,... segment by segment.
Article

When agile marketing breaks the agency model

– The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.
Article

The new marketing model for growth: How CPGs can crack the code

– A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate.... Here are the key ingredients.
Article

Five traps to avoid: The long game of DTC and e-commerce

– Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk... crippling your ability to scale over time.

Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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On-demand Webinars and Podcasts

Webcast

Emerging consumer trends in a post-COVID-19 world

– Consumer behavior underwent dramatic and lasting changes during the pandemic. How should business leaders respond?

Article

Five technology building blocks to power customer-centric, data-driven growth

– Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations... focus on to deliver customer-centric growth?
Podcast

How CPG companies can sell online profitably

– Making a profit in e-commerce can be a struggle for consumer-packaged-goods manufacturers. Two McKinsey experts discuss the problem—and... potential solutions.
Article

How industrial companies can put e-commerce at the heart of their growth strategy

– How can industrial companies maintain strong bonds with distributors while cultivating direct sales through e-commerce?
Article

The rise of digital marketing in medtech

– Digital marketing offers medtech companies powerful ways to personalize engagement with healthcare professionals and respond to... their changing needs.
Article

Brand strength or margin? Both!

– In times of uncertainty, strong brands are more important than ever. But how do you pursue ambitious marketing goals while keeping... the budget in check?
Podcast

Understanding the ever-evolving, always-surprising consumer

– With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and... responding to new consumer needs and preferences. Our experts explain how.
Survey

Car buying is on again, and mobility is picking up

– Consumers are back to buying cars, but they’re doing it differently. And they’re gradually getting back on the road,... whether by car or other means.
Article

Defying cost volatility: A strategic pricing response

– While input cost increases and volatility are challenging, they present an opportunity to improve pricing and institutionalize... best practices—but margins will likely suffer if these are not executed in a strategic way.
Article

Can companies build on their digital surge?

– Many businesses have boosted digital sales in the pandemic, but it will take a new commitment to speed to keep up with the digital... leaders.
Article

Revenue growth management: The time is now

– Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth... management.
Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
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