Growth, Marketing & Sales Insights
Article
Who wins when AI does the shopping? New evidence on agentic commerce
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Analysis of about 21,000 consumers indicates how AI shopping behavior is growing and evolving, with early evidence showing companies are not yet equipped to meet the rising demand.
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Interview
Rethinking growth with AI: A conversation with Slack CMO Ryan Gavin
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At Cannes Lions 2026, Slack CMO Ryan Gavin and McKinsey Partner Jeff Jacobs discussed how AI can turn productivity gains into...
Article
Growth favors the bold: AI as force multiplier
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Seven myths hamper growth in the new world of AI-driven growth. Overcoming them requires leaders to focus on redesigning how...
Interview
The new growth mandate: A conversation with LinkedIn CMO Jessica Jensen
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At Cannes Lions 2026, LinkedIn CMO Jessica Jensen and McKinsey Senior Partner Dianne Esber discussed what it takes to turn AI...
Interview
The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre
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Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much...
Featured collection
Insights Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global insights on consumer sentiment
Our latest analysis of consumer sentiment and shopping behaviors—and the impact of AI’s growing prominence.
B2B
How B2B decision makers are driving growth
Explore the pathways for companies to outgrow their markets—and accelerate with AI—through insights and surveys that track customer expectations, spending, and behavior change.