Marketing & Sales Insights

Article - McKinsey Quarterly

Prediction: The future of CX

– Designing great customer experiences is getting easier with the rise of predictive analytics.
Article

Why every business needs a full-funnel marketing strategy

– Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works.
Article

The data gambit: How large B2B companies can outmaneuver start-ups

– Incumbents often overlook the value of their most significant asset: their own data.
Article

Digital pricing transformations: The key to better margins

– B2B companies can capture hoped-for value from their pricing transformations by matching technology solutions to their unique... needs and avoiding common pitfalls.
Collection

2020 Top picks: Our most popular articles

– With vaccines being distributed, we can start to imagine a world after the pandemic. While many behaviors will return, new ones... will continue to emerge—consumers’ expectations will continue to increase, customer experiences will become even more of a business imperative, and how companies sell will take on yet another new meaning.

Special collections

Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Collection

The ‘next normal’ of sales: What has changed and how to win

– With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape. Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

Want to learn more about how we help clients in Marketing & Sales?

Webinars and Podcasts

Would you like to hear about our latest and greatest insights? Discover upcoming Marketing & Sales sessions, and view past webinars and podcasts on demand.

Interactive - McKinsey Quarterly

Five Fifty: Making loyalty pay

– Fast-surfing consumers are trying out new brands, stores, products, and websites. Can loyalty programs keep pace?
Article

How consumer companies are adopting agility during the COVID-19 pandemic

– Under pressure during the pandemic, many consumer companies turned to agile. Here’s how they accelerated adoption of agile... practices across their organizations.
Article

Unlocking the full life-cycle value from connected-car data

– Car data can help mobility players along the entire value chain—but they need to act now.
Podcast

Giving and reaping rewards: A conversation with ShopBack’s Joel Leong

– Transplanting a successful e-commerce business model into a region where online shopping is still developing is a heady task for... any organization. But a willingness to localize that model and fertilize the market by rewarding users for online purchases helped ensure success, according to the cofounder of a Singapore-based cash-back platform.
Interview

Indonesia’s Traveloka finds strength in local markets amid the pandemic

– Traveloka president Henry Hendrawan discusses how the online travel unicorn has rebounded by helping travelers in Southeast Asia... find—and finance—fun close to home.
Article

How COVID-19 has accelerated changes in the B2B sales landscape in Brazil

– New analysis makes it clear: The digital revolution is a huge leap forward for B2B sales in Brazil.
Article

Ready for launch: Reshaping pharma’s strategy in the next normal

– As pharmaceutical companies reshape their commercial models to prepare for the uncertainties ahead, personalization and digital... enablement will be crucial to launch success in the new environment.
Podcast

2020 season recap: Building and scaling new businesses

– Listen to learnings on business building from The Venture’s 2020 episodes.
Podcast

Gen Z and the Latin American consumer today

– Our research shows that Generation Z is more pragmatic than millennials, and that Latin American consumers aren’t as optimistic... as they used to be.
Article

Getting the price right in logistics

– Reimagining the pricing cycle can be the most impactful lever for profitability in the logistics sector, and five steps to reform... the entire pricing cycle can maximize the value.
Article

The second COVID-19 lockdown in Europe: Implications for automotive retail

– As COVID-19 continues to spread, new shutdown measures in Europe could create additional complications for automotive retailers.
Sorry, we couldn't find any results. Try removing some filters.

Connect with our Marketing & Sales Practice