Marketing & Sales Insights

Article

Omnichannel: The path to value

– Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
Article

The dos and don’ts of dynamic pricing in retail

– Dynamic pricing doesn’t have to be extraordinarily complex, but it does have to be strategic and disciplined. Here’s... a checklist for retailers.
Article

Seven principles for achieving transformational growth

– Dogged persistence and nimble execution underscore a set of proven ground rules for growth.
Article

By the numbers: What drives sales-growth outperformance

– New data reveals that outperformers are ahead of the pack where it matters in insights, agility, talent, and tech.
Article

The demise of third-party cookies and identifiers

– How this big shift will threaten the US digital advertising industry—and compel its transformation.

Special collections

Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Collection

The ‘next normal’ of sales: What has changed and how to win

– With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape. Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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Article

Farmers value digital engagement, but want suppliers to step up their game

– Agriculture suppliers have the potential to grow their e-commerce base by a factor of five—but today’s online interactions... won’t get them there.
Article

Majid Al Futtaim’s new growth formula: Innovate fast, stay ahead, work the ecosystem

– This Dubai-based conglomerate outpaces competition by adhering to its long-term vision and seizing opportunities quickly—with... the help of an ecosystem of external partners.
Video

Omnichannel shopping in 2030

– Four McKinsey leaders envision the future of retail.
Article

Commercial performance cockpit: A new era for data-driven steering

– B2B sales leaders are beginning to use data in new ways to drive better sales performance.
Interview

Unleashing developers’ full talents: An interview with Twilio’s CEO

– Jeff Lawson talks about software’s growing digital supply chain, the future of flexible work, and the origins of both his... communications-platform company and his new book, Ask Your Developer.
Interview

Retailers as ‘experience designers’: Brian Solis on shopping in 2030

– In the future, the most successful retailers will employ experts in video-game design and spatial computing, predicts Salesforce.com’s... global innovation evangelist.
Article

The big reset: Data-driven marketing in the next normal

– Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19.
Article

Made to measure: Getting design leadership metrics right

– Setting a North Star and combining qualitative data with quantitative measures can demonstrate the value and effectiveness of... design.
Interview

Keeping McDonald’s ‘relevant’: An interview with CEO Chris Kempczinski

– Soon after Chris Kempczinski became CEO, the COVID-19 pandemic hit, and the restaurant chain suffered the worst quarter in its... history. But under his leadership, recovery—and growth—are once again on the horizon.
Article

Omnichannel in B2B sales: The new normal in a year that has been anything but

– New analysis makes it clear: Omnichannel is here to stay for B2B sales.
Podcast

Building sustainable and affordable urban living: A conversation with White Peak’s Jesper Jos Olsson

– Not many companies are bold enough to enter the challenging Chinese market without a local partner. But a desire to retain full... control, and the belief that relying on local partners may hinder its ability to learn and scale, eventually paid off, according to the cofounder of a Beijing-based, Swedish property developer.
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