Marketing & Sales Insights

Article

Boosting your sales ROI: How digital and analytics can drive new performance and growth

– Successful sales leaders use four principles to tailor digital and analytical tools to their companies’ unique needs.

Customer experience

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Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

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Survey

More Americans feel financially secure, but they’ve learned new shopping habits

– Our latest annual Consumer Sentiment Survey, which now includes 28,000 shoppers in 29 countries, revealed surprising trends with... implications for US retailers and consumer-product manufacturers.
Article

Air-freight forwarders move forward into a digital future

– Digital challengers can’t replace every step in the value chain, at least for now. But they will nonetheless transform it... over time.
Article

Spinning customer insights into business gold

– Few healthcare organizations fully leverage customer insights to drive decision making and performance. Here’s how you can translate... that data into concrete business initiatives.
Interactive - McKinsey Quarterly

Five Fifty: You better shop around

– Used to be loyalty was everything. Now consumers would rather shop than stay faithful.
Article

Cashing in on the US experience economy

– The time may be right for private equity to reach for experiences.
Interview

Getting personalization to work for your company and your customers

– Personalization may seem complex, but the best companies know how to use it to drive growth quickly.
Article

Subscription myth busters: What it takes to shift to a recurring-revenue model for hardware and software

– The benefits of moving to flexible subscription pricing are closer than they appear, but common misconceptions hold companies... back.
Survey

Fueling growth through data monetization

– A new survey finds that many companies are launching data-focused businesses. But few have achieved significant financial impact,... which requires the right combination of strategy, culture, and organization.
Article

How the mall business can reinvent itself for the digital age

– The digital shopping revolution offers new opportunities to mall operators agile enough to seize them.
Report

Renewed optimism for the fashion industry

– After a challenging stretch, has fashion turned the corner? Things are looking up, but the rebound may be uneven, says this year’s... The State of Fashion report.
Video

The Philippines growth dialogues: Anders Bärlund, Jose Miñana Jr., and Christopher Po

– In the second installment of this series, three business leaders discuss important recent trends in the consumer sector.