Marketing & Sales Insights

Article

The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

– Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.

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Article

Advanced analytics in software pricing: Enabling sales to price with confidence

– Building advanced analytics such as dynamic deal scoring into the core commercial process helps software sales organizations price... smarter, streamline the approval process, and win more deals.
Article

The revival of customer loyalty: How regulated utilities can reshape customer engagement

– With customer expectations rising and new technologies emerging, constant renewal of customer transformations can never be over.
Interview

A proven recipe for organic growth: Deliberate focus on a diversified approach

– An overview of today’s growth ‘ingredients’: Invest, Create, Perform
Article

Solving the customer-experience puzzle: A guidebook for government leaders

– It takes focus to transform public-sector agencies to serve a diverse set of customers better. A ready reference—based on... lessons from government leaders—can help.
Article

Truth in advertising: Achieving transparency with media rebates to fuel growth

– Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps.
Article

Understanding the customer experience with government

– Government agencies that are unclear on what matters most to their customers risk wasting time and resources on the things that... don’t. Finding out is the first step.
Article

Starting the analytics journey: Where you can find sales growth right now

– By getting five basic elements right, sales teams can drive new revenue while building analytics muscles for the future.
Article

What beauty players can teach the consumer sector about digital disruption

– As many consumer businesses struggle to deal with the pace of change, the beauty sector shows the way.
Article

Build a case, build a following: Laying the groundwork to transform customer experience in government

– Transforming government agencies to serve people better relies on making a compelling business case and inspiring supporters willing... to champion the change. Here’s how.
Interview - McKinsey Quarterly

Digitizing dairy in China

– The CEO of China’s second-largest dairy company describes how data and artificial intelligence are shaking up how he does... business.
Podcast

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

– Marketing ecosystems are creating new professional opportunities—and making new demands. Here’s how today’s... marketing leaders are adapting.
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