Growth, Marketing & Sales Insights
Case Study
Reckitt’s bold ambition harnessing AI to redefine revenue growth management
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Reckitt partnered with McKinsey to embed AI into revenue growth management, driving predictive pricing and profit — an executive client reference.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Report
Past forward: The modern rethinking of marketing’s core
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Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but our State of...
Article
Rewiring martech: From cost center to growth engine
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AI is giving leaders the chance for a “re-do” so marketing technology can finally realize its potential.
Article
Seven tests for B2B growth
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Our checklist provides leaders with a quick litmus test of their growth performance.
Article
Agents for growth: Turning AI promise into impact
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As CEOs and CMOs ask where AI is moving from hype to real results, frontrunners demonstrate that tighter human–AI collaboration...
Featured collection
Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.