Marketing & Sales Insights

Video

How to modernize an established brand to drive growth

– The key to Wendy’s successful transformation? Staying true to the brand while using data to better serve customers.
Article

Cultivating the omnichannel farmer

– Smart agriculture suppliers are giving farmers what every consumer wants: a digital interface for speed and convenience and human... interaction when they need it. Here’s how they’re doing it.
Podcast

Discussions in digital: Coping with the new normal between marketers and marketing agencies

– Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working... with agencies.
Article

Growing faster than the market: Three questions the C-suite should ask

– Leaders who are most successful at driving growth in their organizations are deliberate, persistent, and disciplined in the way... they go about it.
Collection

Reinventing growth: How digital and analytics are completely changing the growth game

A guide to how market beaters have embraced the Growth PASS: Precision, Agility, Speed, Scale.

Featured publication

Issue

Tech-enabled transformation: The trillion-dollar opportunity for industrials

– Applying digital, analytics, and IoT technologies is worth over a trillion dollars of value for industrial companies. To capture that value, however, industrial companies need to approach their transformations holistically, not in the piecemeal manner that we often see.

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Special collection

Perspectives on personalization @ scale

Personalization is teetering on the edge of the buzzword precipice. But companies that can figure out what it really means and how to take advantage of it are already outstripping their competition.

MORE INSIGHTS

Report

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales

– AI holds great potential for the automotive industry. Here’s what you need to know about its applications in marketing and... sales.
Article

Now or never: Immediacy and customer experience in fashion retail

– To serve and inspire shoppers, retailers and brands need to think through how new technology has changed the customer decision... journey.
Article

A new path for telco customer engagement

– Next-generation marketing and sales techniques offer incumbents real opportunity to thrive in a challenging landscape.
Article

Bringing agile to customer care

– Early adopters are achieving impressive performance gains by empowering frontline workers to excel as team-based problem solvers.
Article

Getting the best customer service from your IVR: Fresh eyes on an old problem

– Interactive voice response (IVR) systems have one major flaw: people don’t like them. To address this, companies need to... rethink their design priorities and put customer experience first.
Article

How advanced analytics can help contact centers put the customer first

– Companies without advanced analytics are leaving significant customer-service improvements on the table. But to fully reap the... advantages of advanced analytics, organizations must have the right foundations in place to make the most of their data.
Article

How to capture what the customer wants

– Companies often fail across digital channels because they are insufficiently aware of the real needs and preferences of their... customers across omnichannel journeys.
Article

Customer experience as a value driver in German retail banking

– New research shows that when banks invest in delighting their customers, the returns are significant and measurable.
Article

The balancing act: Omnichannel excellence in retail banking

– To capture the full value of digital distribution, banks need to make sure the human touch is still part of the equation.
Article

What Singles Day can tell us about how retail is changing in China

– Singles Day is the largest single-day sales event globally, but new trends are changing what it means inside and outside of China.
Article

How to serve today’s digital traveler

– Travel went digital a long time ago, but the digital customer isn’t standing still.
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