Marketing & Sales Insights

Article

Pricing and promotions: The analytics opportunity

– Many retailers underestimate the value of coordinating decisions on pricing and promotions. A new analytics approach can help.
Article

The growth triple play: Creativity, analytics, and purpose

– Companies that integrate creativity, analytics, and purpose are delivering at least two times the growth of their peers.
Discussion Paper - McKinsey Global Institute

Getting tangible about intangibles: The future of growth and productivity?

– Companies that master the deployment of intangibles investment will be well positioned to outperform their peers.
Article

How precision revenue growth management transforms CPG promotions

– Consumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion... performance—and the bottom line.
Article

Sign up now: Creating consumer—and business—value with subscriptions

– Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering... stability and growth.

Special collections

Collection

Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet... next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.
Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Collection

The ‘next normal’ of sales: What has changed and how to win

– With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape. Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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Article

It’s showtime! How live commerce is transforming the shopping experience

– Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with... enormous scope for creating value.
Article

Five areas of growth for digital marketing in ASEAN

– With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing... to capture potential opportunities.
Interview

The power—and pitfalls—of dynamic pricing for omnichannel retailers

– Former Overstock.com executive Seth Moore clears up some common misconceptions about how dynamic pricing works in e-commerce and... omnichannel retail.
Podcast

Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

– The cofounder of a Singapore-based e-commerce aggregator explains how his previous start-up experience helps him identify, acquire,... and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
Report

State of Fashion: Watches and Jewellery

– Bringing the sparkle back: Six seismic shifts are shaping the fine jewellery and watches industries in the next five years.
Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts... in consumption patterns in Asia.
Article

Behind the trend lines: What 12 Australian families can teach us about changing consumers

– A closer look at the people affected by the pandemic provides insight into how businesses can thrive in the decades to come.
Podcast

The committed innovator: A conversation with Dometic’s Peter Kjellberg

– The chief marketing officer of the mobile-living-products company explains why a commitment to innovation has to start at the... top.
Article

A customer-centric approach to marketing in a privacy-first world

– Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party... data strategy must have the customer relationship at its core.
Article

Six vectors of success in online fashion

– The United Kingdom has been the battleground and a major source of innovation for fashion e-commerce. Our research offers a glimpse... into the “new fundamentals” that are creating long-term winners in online retail.
Article

Good to great: Boosting the efficiency of your TV spend

– Data holds the key to improving TV spend without sacrificing customer impact.
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