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Marketing & Sales Insights

Article

Adapting customer experience in the time of coronavirus

– Care, creative thinking, and new tools can address customers’ acute needs today and forge stronger ties in the post-COVID-19 era.
Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Article

Preparing for loyalty’s next frontier: Ecosystems

– As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty—and growth—by... pooling data within an ecosystem of brands.
Article

Modern marketing: What it is, what it isn’t, and how to do it

– To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
Video

Reviving the center aisle: An interview with Kellogg’s chief growth officer

– From Monica McGurk’s perspective, innovation is alive and well in packaged food—and Kellogg’s best days are... still ahead.

Special collection

Growth leadership

Growth is a new game, requiring new skills and a different brand of leadership. Interviews and insights explore how it's done.

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Special collection

Perspectives on Personalization @ Scale—Volume 2: The next frontier

– This collection on the future of personalization, which has become a core capability for marketers striving for efficiency and growth, explores the major topics that have the ability to make or break a company’s personalization efforts.

MORE INSIGHTS

Survey

Survey: Chinese consumer sentiment during the coronavirus crisis

– Chinese consumers are beginning to show signs of optimism as the new cases of COVID-19 stall.
Survey

Survey: French consumer sentiment during the coronavirus crisis

– French consumers’ optimism about the economy wanes in the face of COVID-19 crisis, with low expectations of purchases moving... online.
Survey

Survey: German consumer sentiment during the coronavirus crisis

– German consumers are worried about the economy during the COVID-19 crisis, but less so than their neighbors.
Survey

Survey: Saudi consumer sentiment during the coronavirus crisis

– Saudi consumers remain optimistic about economic recovery, as online shopping increases.
Survey

Survey: South African consumer sentiment during the coronavirus crisis

– South African consumers’ ongoing economic concerns deepen as the COVID-19 pandemic advances.
Survey

Survey: UAE consumer sentiment during the coronavirus crisis

– UAE consumers remain optimistic about economic recovery, as online shopping increases.
Survey

Survey: US consumer sentiment during the coronavirus crisis

– While American consumers are relatively optimistic about the economy, their income, spending, and purchasing behavior are changing... dramatically.
Article

At the heart of a crisis: How consumer-health companies can lead in the time of coronavirus

– As consumer behavior continues to shift with ever-changing conditions, consumer-health companies must respond to the coronavirus... pandemic with key stakeholders in mind.
Survey

Survey: Italian consumer sentiment during the coronavirus crisis

– Italian consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
Survey

Survey: Spanish consumer sentiment during the coronavirus crisis

– Spanish consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
Survey

Survey: UK consumer sentiment during the coronavirus crisis

– British consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
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