Skip to main content

Marketing & Sales Insights

Article

What’s wrong with solutions selling—and how to put it right

– If you want to grow your business, improve your commercial capabilities.
Article

Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both

– Customer concerns about the security and privacy of their online data can impede personalized marketing at scale. Best-practice... companies are building protections into their digital properties.
Article

The 2019 holiday season: Shoppers are ready to spend but retailers need to personalize

– Our annual survey, expanded this year to encompass more of the holiday shopping season, uncovers emerging trends in consumer shopping... behavior, suggesting what retailers can do to better prepare.
Article

How analytics can drive growth in consumer-packaged-goods trade promotions

– Consumer-packaged-goods companies seeking better results from trade promotions need a five-step strategy to upgrade their analytics.
Article

Revenue growth management: The next horizon

– Consumer-goods companies have learned to capture significant value from revenue growth management. But the market is challenging... them to improve their game again. Here’s a road map for success.

The future of work in America: People and places, today and tomorrow

– The health of local economies today will affect their ability to adapt and thrive in the automation age.

Want to learn more about how we help clients in Marketing & Sales?

The future of work in America: People and places, today and tomorrow

– The health of local economies today will affect their ability to adapt and thrive in the automation age.

MORE INSIGHTS

Interview

Reinventing the organization for faster growth

– MásMóvil has been able to accelerate its growth by fostering a culture focused on growth and killing off emails,... among other things.
Article

Winning in automation requires a focus on humans

– While organizations are often tempted to use automation to eliminate work, looking at the customer experience for growth opportunities... can maximize returns on automation investments.
Article

Accelerating revenue growth through tech-enabled commercial excellence

– Industrial companies are transforming revenue growth by using digital technologies and analytics to tap into next-generation commercial... levers.
Article

The innovations behind China’s Singles Day shopping phenomenon

– Live video streaming and young consumers in smaller cities are powering growth of the world’s largest online shopping event.
Interview

Instilling a company-wide growth mind-set to achieve both short- and long-term growth

– Growth for Scout24 requires a “three-sided” view of the customer.
Article

Four pathways to digital growth that work for B2B companies

– Here’s what it takes for industrial companies to outgrow their peers and create sustainable value from digitization at scale.
Interview

Focusing on customers and team mind-sets to deliver growth

– The key to achieving sustainable growth at Danone is a strategy focused on what customers want and building up a growth mind-set... within the business.
Article

Pricing: The next frontier of value creation in private equity

– Few PE firms systematically focus on pricing transformations, though such programs can create substantial value. Here’s... how pricing value can be captured at any stage in the deal cycle.
Article

Sales-force productivity in India: How the best organizations go from chasing targets to creating value

– Bypassing traditional approaches to sales-force productivity, best-in-class companies in India are reaping significant new revenue... growth in just a few months.
Interview

Focusing on culture to drive growth

– Embracing a growth mind-set and working with customers to develop innovative new products has been the recipe for growth at Amcor.
Article

Are you a growth leader? The seven beliefs and behaviors that growth leaders share

– A new survey highlights what separates growth leaders from the pack.
Sorry, we couldn't find any results. Try removing some filters.

Connect with our Marketing & Sales Practice