Marketing & Sales Insights

Article

How precision revenue growth management transforms CPG promotions

– Consumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion performance—and the bottom line.
Article

Sign up now: Creating consumer—and business—value with subscriptions

– Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering... stability and growth.
Article

A customer-centric approach to marketing in a privacy-first world

– Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party... data strategy must have the customer relationship at its core.
Article

Good to great: Boosting the efficiency of your TV spend

– Data holds the key to improving TV spend without sacrificing customer impact.
Article

Omnichannel engagement in medtech: The time is now

– Leading medtech companies are shifting to omnichannel models to build personalized engagement and stronger relationships with... healthcare professionals, which will ultimately translate into better care for patients.

Special collections

Collection

Global surveys of consumer sentiment during the coronavirus crisis

– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Collection

The ‘next normal’ of sales: What has changed and how to win

– With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape. Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts... in consumption patterns in Asia.
Article

Behind the trend lines: What 12 Australian families can teach us about changing consumers

– A closer look at the people affected by the pandemic provides insight into how businesses can thrive in the decades to come.
Podcast

The committed innovator: A conversation with Dometic’s Peter Kjellberg

– The chief marketing officer of the mobile-living-products company explains why a commitment to innovation has to start at the... top.
Article

Six vectors of success in online fashion

– The United Kingdom has been the battleground and a major source of innovation for fashion e-commerce. Our research offers a glimpse... into the “new fundamentals” that are creating long-term winners in online retail.
Article

Creating strong digital B2B channels at industrial companies

– The digital solutions common at many companies are new to most industrials. How can digitization take root in this complex industry?
Article

Omnichannel: The path to value

– Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
Article

The dos and don’ts of dynamic pricing in retail

– Dynamic pricing doesn’t have to be extraordinarily complex, but it does have to be strategic and disciplined. Here’s... a checklist for retailers.
Article

Farmers value digital engagement, but want suppliers to step up their game

– Agriculture suppliers have the potential to grow their e-commerce base by a factor of five—but today’s online interactions... won’t get them there.
Article

Seven principles for achieving transformational growth

– Dogged persistence and nimble execution underscore a set of proven ground rules for growth.
Article

Majid Al Futtaim’s new growth formula: Innovate fast, stay ahead, work the ecosystem

– This Dubai-based conglomerate outpaces competition by adhering to its long-term vision and seizing opportunities quickly—with... the help of an ecosystem of external partners.
Article

By the numbers: What drives sales-growth outperformance

– New data reveals that outperformers are ahead of the pack where it matters in insights, agility, talent, and tech.
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