Growth, Marketing & Sales Insights

Article

How the operating model can unlock the full power of customer experience

– By embedding customer experience within the organization and its operating model, companies can provide superior customer experience and realize tangible business impact.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article

CX without design only gets you halfway

– When mapping out the customer journey, combining traditional CX practices with user-centered design processes has proven to bring... the greatest value.
Interactive

Value creation in the metaverse

– With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
Article

Growth sprouts for SMEs in e-commerce

– Small and medium-size enterprises (SMEs) can capture a share of Europe’s booming online home-and-garden market—if... they fine-tune customer insights and build new capabilities.
Article

Busted! Five myths about retail media

– Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey... helps debunk five mistaken beliefs about RMNs.

Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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On-demand Webinars and Podcasts

Webcast

Driving radical growth through business-building: Creativity, analytics, and purpose

– The pandemic shattered the concept of “normal” and permanently reshaped consumer behavior by fast-forwarding us ten years into the digital future.

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Article

Opportunity knocks for Europe’s digital consumer: Digital trends show big gains and new opportunities

– Despite still high digital adoption rates, our latest Digital Sentiment Survey finds that consumers are uncertain about the future.... But clear opportunities for digital growth exist for companies that know where to look.
Article

Probing reality and myth in the metaverse

– Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse.
Article

Beyond the distribution center

– New fulfillment models are reinventing retail operations to keep up with customer demand.
Article - McKinsey Quarterly

Marketing in the metaverse: An opportunity for innovation and experimentation

– Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.
Video

Marketing to the multifaceted Black consumer

– To attract Black consumers, brands must demonstrate quality, social mission, and good value.
Podcast

Taking the pulse of the US consumer

– According to the latest Consumer Pulse survey, people across America are changing their shopping behaviors—and will continue... to do so. Companies need to pay close attention.
Article

How US consumers are feeling, shopping, and spending—and what it means for companies

– The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to... old ones. What will they do next?
Article

The future of B2B sales is hybrid

– Since B2B buyers are using more channels, B2B sellers must, too.
Interview

Author Talks: “If you don’t understand … how are you going to help?”

– List-based marketing can go in one ear and out the other for consumers, which is why one Fortune 500 adviser says the best branding... combines empathy, connectedness, and good storytelling.
Interview

B2B growth is where it’s green

– Two authors of an upcoming article on sustainability opportunities share their views on how this imperative goes beyond ethics.
Article

How the fashion industry can get into a metaverse mindset

– Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities of the metaverse. Here’s... what fashion and luxury players need to know about this emerging frontier.
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