Growth, Marketing & Sales Insights
B2B pricing: Navigating the next phase of the AI revolution
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Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency and effectiveness.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Commerce media at an inflection point: How to win with a full-stack approach
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Commerce media is maturing fast. In a buyer-led market, commerce media networks that deliver omnichannel activation, trusted...
Inspired for business growth: How five companies beat the market
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Just about one in seven companies has outperformed in the past five years. This latest installment of our landmark series for...
Reckitt’s bold ambition harnessing AI to redefine revenue growth management
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Reckitt partnered with McKinsey to embed AI into revenue growth management, driving predictive pricing and profit—an executive...
Seven tests for B2B growth
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Our checklist provides leaders with a quick litmus test of their growth performance.
Featured collection
Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.