Growth, Marketing & Sales Insights

Video

Marketing to the multifaceted Black consumer

– To attract Black consumers, brands must demonstrate quality, social mission, and good value.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article

How US consumers are feeling, shopping, and spending—and what it means for companies

– The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to... old ones. What will they do next?
Article

The future of B2B sales is hybrid

– Since B2B buyers are using more channels, B2B sellers must, too.
Interview

B2B growth is where it’s green

– Two authors of an upcoming article on sustainability opportunities share their views on how this imperative goes beyond ethics.
Article

As the cookie crumbles, three strategies for advertisers to thrive

– Here is how brands can adapt their online advertising to compete in a dramatically changing landscape.

Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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On-demand Webinars and Podcasts

Webcast

Driving radical growth through business-building: Creativity, analytics, and purpose

– The pandemic shattered the concept of “normal” and permanently reshaped consumer behavior by fast-forwarding us ten years into the digital future.

Podcast

Taking the pulse of the US consumer

– According to the latest Consumer Pulse survey, people across America are changing their shopping behaviors—and will continue... to do so. Companies need to pay close attention.
Interview

Author Talks: “If you don’t understand … how are you going to help?”

– List-based marketing can go in one ear and out the other for consumers, which is why one Fortune 500 adviser says the best branding... combines empathy, connectedness, and good storytelling.
Article

How the fashion industry can get into a metaverse mindset

– Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities of the metaverse. Here’s... what fashion and luxury players need to know about this emerging frontier.
Article

Revenue growth management: Unlocking value in foodservice

– An uptick in costs is tightening margins for CPG companies, but a coordinated strategy tailored to foodservice can wring more... value from this channel.
Article

Six customer experience pitfalls to avoid

– To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan,... execute, and sustain the transformation.
Article

Building next-generation B2B sales capabilities

– The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.
Article

Repairing the broken rung on the career ladder for women in technical roles

– Women in technical roles are less likely than men to win promotions early in their careers, and many are exiting the field. Companies... can strengthen workforces and boost performance by reversing this trend.
Article

Five ways to ADAPT pricing to inflation

– Price adjustments due to inflation call for nuanced approaches that, when done well, can strengthen customer relationships and... overall margins.
Article - B2B Pulse—Global Edition

The new B2B growth equation

– Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them.
Article

The rise of commerce media: The opportunity for CPGs

– Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.
Article

Busting the five biggest B2B e-commerce myths

– The leading edge for successful B2B sales growth is digital. Here’s why.
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