Growth, Marketing & Sales Insights
Article
Growth favors the bold: AI as force multiplier
-
Seven myths hamper growth in the new world of AI-driven growth. Overcoming them requires leaders to focus on redesigning how commercial decisions are made.
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Interview
The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre
-
Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much...
Interview
AI transformations: Views from AMD, Dell, Liquid AI, and Mercedes-Benz
-
Executives from AMD, Dell, Liquid AI, and Mercedes-Benz discuss how to structure processes with AI in mind and why enterprise-wide...
.jpg?cq=50&mw=767&car=16:9&cpy=Center)
Report
The future of B2B sales: How growth champions rewire their playbooks with AI
-
AI pilots are everywhere, but value is not. Growth leaders rewire commercial impact journeys with agentic AI, enabling sellers...
Article
From campaigns to continuous growth: AI capabilities shaping marketing
-
Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars...
Featured collection
Insights Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global insights on consumer sentiment
Our latest analysis of consumer sentiment and shopping behaviors—and the impact of AI’s growing prominence.
B2B
How B2B decision makers are driving growth
Explore the pathways for companies to outgrow their markets—and accelerate with AI—through insights and surveys that track customer expectations, spending, and behavior change.