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Tom Bartman


Guides transportation and logistics organizations on transforming omnichannel offerings and operations to win in the new distribution paradigm

Tom leads the McKinsey Center for eCommerce Operations in North America, a hub dedicated to enabling the physical flow of digital commerce. He primarily works with organizations in the transportation and logistics sectors, advising on strategy and operations topics and implementing transformations that deliver top-line growth and bottom-line margin expansion.

Examples of Tom’s recent projects include the following:

  • helping a container shipping line to assess the strategic fit of expansion into landside logistics services that would double logistics revenue
  • designing the finance planning, analysis, and forecasting process for a parcel integrator, reducing forecast error by five-fold
  • designing and piloting a multinode e-commerce fulfillment network for a third-party logistics provider. The system is capable of reaching 95 percent of the US population through two-day ground shipping from three nodes
  • developing the e-commerce strategy for a freight railroad
  • developing a comprehensive strategic plan for a food distributor to create value from expansion into high-growth sectors such as e-commerce, improved commercial practices, and streamlined operations. Opportunities were identified for a two- to three-fold increase in profit over a five-year horizon

Before joining McKinsey, Tom conducted research at the Forum for Growth & Innovation at Harvard Business School. He has developed new insights into corporate transformation, including business-model innovation, breakthrough innovation management, and market-entry strategy for start-ups and incumbents. He also spent several years working for Unilever in brand management and brand finance roles.

Published work

The shifting sands of M&A in transportation and logistics,” McKinsey & Company, February 2024

The promise and challenge of multi-client fulfillment for e-commerce,” McKinsey & Company, July 2022

Ten steps retailers can take to shock-proof their supply chains,” McKinsey & Company, November 2021

Unlocking the omnichannel opportunity in contract logistics,” McKinsey & Company, March 2021

A fresh approach to logistics forecasting in 2021,” McKinsey & Company, December 2020

The hard truth about business model innovation,” MIT Sloan Management Review, September 2016


Harvard Business School

University of Miami