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Tobias Lundberg


Advises technology specialists, financial institutions, investors, and corporations on strategy, M&A, and value creation

Tobias leads McKinsey’s M&A strategy services in Europe as well as McKinsey’s Technology, Media & Technology Practice in Northern Europe. Beyond strategy and M&A issues, he focuses his client service on serving technology companies across themes.

Examples of Tobias’ recent client work include the following:

  • advising on strategy formulation and growth opportunities for global technology providers and investors looking to develop new business units in adjacent segments
  • leading the M&A process with over 150 transactions supported on diligence, value creation, and deal strategy
  • supporting the value-creation plans and more than twenty merger integrations across functional levers, such as growth, operational efficiency, organization, and technology
  • driving specific operational initiatives, such as lean implementation of sales and service in a distributed network, repricing of a loan book, and digitization of key customer processes
  • supporting numerous exit preparations, including IPOs, trade sales, and joint-venture partnerships for financial services and fintech specialists
  • supporting the establishment of new scale-up businesses, their organizational models and capital strategies

Tobias is a regular speaker on topics around value creation, M&A and technology.

Published Work

What programmatic acquirers do differently,” McKinsey & Company, February 2024

What’s driving the Nordic countries’ software export surge?,” McKinsey & Company, January 2024

The flip side of large M&A deals,” McKinsey & Company, March 2022

How one approach to M&A is more likely to create value than all others,” McKinsey & Company, October 2021

Nordic payments: Where collaboration and competition lead to innovation,” McKinsey & Company, July 2021

Bold moves to forge Nordic champions,” McKinsey & Company, June 2021

How payments can adjust to the coronavirus pandemic—and help the world adapt,” McKinsey & Company, March 2020

The transformation of global acquiring,” McKinsey & Company, December 2018

As value creation reshapes payments, can banks catch up with specialists?,” McKinsey & Company, October 2018

Open banking’s next wave: Perspectives from three fintech CEOs,” McKinsey & Company, August 2018

How value creation is reshaping the payments industry,” McKinsey & Company, October 2017

Finding new cost efficiencies in European card processing, McKinsey & Company, May 2014

Past Experience

Goldman Sachs
Investment banking


University of Cambridge
MPhil, finance

London School of Economics and Political Science
BSc, management