Sebastian has extensive experience working with companies in the fast-moving consumer goods and consumer durables sectors, as well as with online platforms and multichannel retailers. He assists his clients in navigating a rapidly changing business environment by designing and implementing growth strategies, operating models, restructuring projects, and holistic value creation programs. Additionally, Sebastian leads the sustainability domain for McKinsey’s Consumer Packaged Goods Practice in Europe, focusing on dual-mission sustainability agendas that combine sustainability with bottom-line impact. Beyond his work with multinational corporations, Sebastian is a trusted adviser to many family-owned and midsize businesses across Europe.
Published Work
“The economics of capital allocation in firms: Evidence from internal capital markets,” Management Science, November 2024
“Understanding the price tag on decarbonization: How to offer net-zero products at low costs today,” McKinsey & Company, August 2024
“The State of Grocery Retail Europe 2024,” McKinsey & Company, April 2024
“Reducing food loss: What grocery retailers and manufacturers can do,” McKinsey & Company, September 2022
“Playing offense on circularity can net European consumer goods companies €500 billion,” McKinsey & Company, June 2022
“Erfolg made in Germany – Absatzwirtschaft,” McKinsey & Company, December 2019
“How to untap the full potential: An integrated—not isolated—view on cost,” McKinsey & Company, September 2019
“Country Risk – Cost of Equity Measurement: Methodologies and Implications 2017” Corporate Finance, September 2017
“Wachstumsmotor Bundesliga 2015,” McKinsey & Company, August 2015
Education
Karlsruhe Institute of Technology
MA, industrial engineering and management
University of California at Berkeley
Nondegree, economics
Heriot-Watt University, Edinburgh
BSc, general engineering