Alexander leads McKinsey’s Consumer Packaged Goods and Retail Practices in Switzerland and coleads McKinsey’s luxury and sporting goods work globally.
In highly competitive consumer-facing industries, Alexander helps leaders set new commercial strategies so they can find sustainable sources of business growth. When organizations must evolve to support the new strategy, he helps lead broad-based organizational transformations. This work often draws on a zero-based approach to assess and redesign business models and organizations, building the core elements of the new model from scratch—a methodology Alexander helped pioneer.
Alexander leads numerous McKinsey research efforts on evolving consumer behavior and applying cutting-edge, design-thinking methodology.
This work has taken Alexander across Asia, Europe, the Middle East, and the United States, which includes time spent in the firm’s Jakarta, Kuala Lumpur, and Singapore offices.