Retail Insights

Featured Insights

A young woman stands in a bright, well-organized grocery store, carefully selecting products from the shelves. Surrounded by neatly arranged goods and fresh selections, the scene captures everyday consumer behavior, independence, and healthy decision-making in a contemporary retail environment.
Report

The State of Grocery North America 2026

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North American grocery is opening new battlegrounds—and the game is getting more sophisticated, with winners building hard-to-copy models they can own.
A woman holding a young child in a parking lot near shopping carts and parked cars. The woman looks off into the distance with a focused expression, while the child looks toward the camera.
Article
An update on US consumer sentiment: Gloomier outlook ahead of sunnier days
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Ahead of the summer season, a smaller share of US consumers reported optimism while a greater share reported cost concerns, which...
Dad holds his pre-school age daughter at the grocery. Mom is next to him pushing the cart. They are both chuckling as they stroll through the refrigerated dairy section.
Report
The State of Grocery Retail Europe 2026: Margins under pressure, models in motion
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Despite continued pressure on margins and growth, renewed momentum is emerging in European grocery in 2026—with private...
Person in a grocery store comparing a product label while holding a smartphone next to a shopping cart.
Report
State of Food and Beverage: The choices CPG leaders can make to renew growth
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The slow erosion of value in the consumer goods industry is now speeding up. Leaders need to reshape their portfolios, sharpen...
Hand holding a smartphone displaying floating shopping and payment icons, including a cart, discount symbol, and credit card.
Podcast
From dashboards to decisions: Empowering merchants with agentic AI
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Agentic AI can automate routine work and improve merchandising decisions at scale. Two McKinsey experts discuss what it takes...

The State of Grocery

A young woman stands in a bright, well-organized grocery store, carefully selecting products from the shelves. Surrounded by neatly arranged goods and fresh selections, the scene captures everyday consumer behavior, independence, and healthy decision-making in a contemporary retail environment.
Report
The State of Grocery North America 2026
-
North American grocery is opening new battlegrounds—and the game is getting more sophisticated, with winners building hard-to-copy models they can own.
Dad holds his pre-school age daughter at the grocery. Mom is next to him pushing the cart. They are both chuckling as they stroll through the refrigerated dairy section.
Report
The State of Grocery Retail Europe 2026: Margins under pressure, models in motion
-
Despite continued pressure on margins and growth, renewed momentum is emerging in European grocery in 2026—with private label, adjacencies, M&A, and AI opening new pockets of opportunity.
Handsome older man buying peppers at the supermarket
Article
Growth in the era of intentional shoppers: Beyond omnichannel grocery in Latin America
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Our latest report in conjunction with Worldpanel by Numerator finds a new kind of consumer emerging across the region—and opportunities for companies willing to take bold steps.
A Muslim mother goes grocery shopping with her daughter. Her daughter is sitting on the grocery cart while she picks through some fresh produce.
Article
State of grocery retail MENA 2026: Managing the growth paradox
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Consumer confidence in the Middle East and North Africa is rising, but retail momentum is not. Ten trends can help grocers navigate this paradox, gain granular insights, and identify areas for growth.

Events

This image depicts a busy scene at a supermarket checkout counter. A cashier is scanning groceries for a customer, with other shoppers waiting in line behind them.

McKinsey at CGF

Join McKinsey at the Consumer Goods Forum (CGF) Global Summit 2026 in Vienna, Austria and connect with retail leaders, tech innovators, and global brands.

Podcast

McKinsey on Consumer and Retail Podcast
Insights Collection

McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

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