McKinsey at Cannes Lions 2025

Industry legends, iconic global brands, and marketers from more than 90 countries convened in Cannes, France on June 16–20 to celebrate world-class creative work.

This year, McKinsey unveiled distinctive programming and executive convenings designed to spark meaningful conversations about the most pressing topics in the industry.

Here's how we engaged this year at Cannes:

  • C-suite and executive fireside chats, luncheons, receptions, and dinners
  • Exclusive CEO and CMO forums
  • Tech alliance collaboration featuring panel discussions and networking moments that explore cutting-edge trends and innovations
  • First Movers Club: A daily storytelling experience for executives, celebrating the ambitious leaders who are shaping the future of the next century

Thank you to everyone who joined us for an inspiring and transformative experience that will empower you to drive your company's growth and innovation.

Kelsey Robinson speaks with Forbes’ Seth Matlins on the CEO-CMO divide
Insights on The CMO’s Comeback at Cannes Lions

Kabir Ahuja on winning the right battles for consumer attention

Featured Insights

A 3D illustration focused on a central blue figure in the midst of many red figures with glowing lines connecting to the blue figure.
Article

The CMO’s comeback: Aligning the C-suite to drive customer-centric growth

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Marketing has taken a back seat at many companies. We look at how bringing the CMO up front and aligning with the CEO and CFO can drive sustainable growth.
Eli Stein and Loreal Lynch screen capture
Interview
Discussing the future of AI-powered personalization
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At Cannes Lions, McKinsey partner Eli Stein and Jasper CMO Loreal Lynch explore unlocking AI value at scale and building personalization...
Webcast
Unlocking growth: The power of CEO, CMO, and CFO alignment
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A clearly defined marketing chair in the C-suite and true collaboration among C-suite functions are essential for creating a...
Two minimalist-style eyes on a light blue background. The eyes have white sclera, blue irises, and black pupils, giving them a simple, graphic appearance.
Report
The ‘attention equation’: Winning the right battles for consumer attention
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The media industry has focused on the quantity of consumer attention rather than the quality, but use of the “attention equation”...
Conceptual image of a person carrying a shopping bag and walking from one circular portal, with a brightly colored outside scene visible inside it, towards another portal, this one containing a neon-lit futuristic store.
Article
State of the Consumer 2025: When disruption becomes permanent
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Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations...

What we hosted this year

Want to learn more? Reach out.

Contact Us

Meet the Cannes Lions Team

Clarisse Magnin
Paris
Former Managing Partner of McKinsey in France (2021-2025), now leader of the Consumer and Retail practice in Europe, Clarisse...
Kabir Ahuja
New York
Drives transformational growth through Marketing & Sales, Digital and AI. Deep expertise serving leaders in Telecom, Media, Consumer...
Kathryn Rathje
Washington DC
Works with leading consumer-facing companies to drive step-out growth transformations, with deep expertise in data-driven marketing,...
Kelsey Robinson
Boston
Partners with industry leading consumer-facing companies to drive top-line growth through ideation and implementation of strategies,...
Lareina Yee
Bay Area
Global expert and leader of research on AI and frontier technologies; advises companies on growth and transformation
Marc Brodherson
New York
A leader in our work in consumer internet, media, and B2B information services, helping companies across the media and advertising...
Quentin George
Bay Area
Global expert and leader of advertising and commerce media with over 25 years experience inventing, scaling, and transforming...
Stefan Rickert
Hamburg
Coleads our CPG consumer care work globally, which includes clients in beauty, personal care, household care, and consumer health;...
Shelley Stewart III
New York
Advises companies on strategy and growth-led transformations; guides organizations to build a more inclusive, dynamic economy;...
Taryn Segal
New York
A leader in the Growth, Marketing & Sales practice helping companies build and accelerate growth transformations