McKinsey at Cannes Lions 2026

Key topics we’re covering

McKinsey Events at Cannes Lions 2026

Featured Insights

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Article

The agentic advertising economy: From attention to action

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3D flow chart
Article
Reinventing marketing workflows with agentic AI
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A brightly lit, modern soccer stadium packed with spectators is shown from an aerial perspective, with powerful floodlights illuminating the field at night. The scene emphasizes scale and energy, highlighting a vibrant sports arena surrounded by darkness.
Report - MGI Research
The race takes off in the next big arenas of competition
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This image is a 3D isometric illustration of a modern gaming setup. It includes the following items: A desktop monitor showing an eye icon. A gaming headset and VR headset. A wireless gamepad and keyboard. A handheld gaming console.
Article
Gaming’s next growth era: Unlocking the value of attention
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A bustling New York City street lined with historic buildings, shops, and pedestrians.
Article
Commerce media at an inflection point: How to win with a full-stack approach
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Want to learn more? Reach out.

Meet the Core Team

Brian Gregg
Senior PartnerBay Area
Leads McKinsey’s global Consumer Technology & Media Practice, one of the most diverse and fastest-growing sectors at the intersection...
Jennifer Dikan
PartnerBay Area
Advises global biotech and biopharma clients on enterprise and product strategy, commercial launch, and operational excellence....
Kabir Ahuja
Senior PartnerNew York
Drives transformational growth through Marketing & Sales, Digital and AI. Deep expertise serving leaders in Telecom, Media, Consumer...
Kathryn Rathje
PartnerWashington DC
Works with leading consumer-facing companies to drive step-out growth transformations, with deep expertise in data-driven marketing,...
Kelsey Robinson
Senior PartnerBoston
Partners with industry leading companies to drive top-line growth across levers including customer analytics and insights, digital...
Marc Brodherson
Senior PartnerNew York
A leader in our work in consumer internet, media, and B2B information services, helping companies across the media and advertising...
Quentin George
PartnerBay Area
Global expert and leader of advertising and commerce media with over 25 years experience inventing, scaling, and transforming...
Stefan Rickert
Senior PartnerHamburg
Coleads our CPG consumer care work globally, which includes clients in beauty, personal care, household care, and consumer health;...
Shelley Stewart III
Senior Partner and Global Leader, Insights, Reputation & EngagementNew York
Advises companies on strategy and growth-led transformations; guides organizations to build a more inclusive, dynamic economy;...
Taryn Segal
Associate PartnerNew York
A leader in the Growth, Marketing & Sales practice helping companies build and accelerate growth transformations

Highlights from 2025

Kelsey Robinson speaks with Forbes’ Seth Matlins on the CEO-CMO divide
Insights on The CMO’s Comeback at Cannes Lions

Kabir Ahuja on winning the right battles for consumer attention