This is a profile image of Kabir Ahuja

Kabir Ahuja

Senior PartnerLondon

Drives growth strategy and execution for consumer-oriented companies, with deep expertise serving leaders in media, consumer technology, and sports

Kabir is a partner in McKinsey’s Media & Entertainment and High Tech Practices, focusing on growth strategies, sales and marketing, and digital innovation. He also has expertise supporting our sports clients.

He has deep experience in driving growth and boosting commercial programs. His expertise includes designing pay models, propelling growth and innovation “war rooms,” building capabilities, and increasing subscription and retention with advanced analytics.

Kabir also advises global sports organizations and their business partners on growth initiatives (such as innovation, pricing, and sponsorship sales), player development, and in-venue experience.

As a leader of McKinsey's work in the connected-consumer field (home, vehicle, wearables), he has advised some of the largest technology and service companies on strategy, technical platforms, pricing, and go-to-market execution.

Kabir serves on the social-impact board of the Ad Council and the board of trustees of the Unity Preparatory Charter School of Brooklyn.

Prior to joining McKinsey, Kabir founded two start-ups, one in consumer medical-product e-commerce and the other in digital video messaging. He has also worked in Accenture’s Innovation Center and at Bell Labs.


Interview on the adoption of technology in sports, IIT Global Leadership Conference, August 2015

Published work

A better way to build a brand: The community flywheel,” McKinsey & Company, September 2022

As the cookie crumbles, three strategies for advertisers to thrive,” McKinsey & Company, April 2022

Ordering in: The rapid evolution of food delivery,” McKinsey & Company, September 2021

Building an engine for growth that funds itself,” McKinsey & Company, May 2018

The roots of organic growth,” McKinsey Quarterly, August 2017

Invest, Create, Perform: Mastering the three dimensions of growth in the digital age,” McKinsey & Company, March 2017

The promise of the connected home,” McKinsey & Company, August 2016

Growth 2.0: A new approach to changing your growth trajectory in a digital world,” McKinsey & Company, 2016


Columbia University
MBA; BS, computer science