Marc has spent the last 10 years helping consumer and B2B media and information companies transform their business models and operations through digital technologies and advanced analytics. With extensive knowledge of advertising and marketing technologies and data science, he helps leading video, audio, and editorial content owners, distributors, and intermediaries strengthen their existing advertising-supported models and create entirely new businesses. Outside the media and advertising ecosystem, Marc also works with other B2B information-services and technology companies, investors, and end users—particularly in legal, regulatory, and financial services—to bring software-based innovation in artificial intelligence, automation, and experience redesign to professional services.
Recent experience includes:
- redesigning the research, planning, and yield functions across traditional and digital advertising sales for a leading video programmer
- restructuring the go-to-market organization (programmatic and direct sale) for a global digital media company across owned and third-party inventory
- developing the ad-supported strategy and inorganic road map for a leading subscription and digital audio programmer
- defining the managed services and software strategy for a leading alternative legal-services provider to jump-start its next wave of growth
- transforming the consumer digital experience for a leading asset and wealth manager, redesigning its mobile and web products and underlying technology, data, and digital marketing functions
Prior to working for McKinsey, Marc worked in the first wave of digital media production and distribution as a creative executive for Emerging Pictures and for 4th Row Films, producing independent feature films, documentaries, and video advertising. He also completed an externship with the Honorable John G. Koeltl, the US District Court Judge for the Southern District of New York.
Marc currently serves on the boards of the Center for Communications and of Nielsen Social, a joint venture between McKinsey and Nielsen focused on creating the first standardized media-ratings metrics based on social media.