Hollywood blockbuster budgets have increased by roughly 30 percent over the past two decades, as CGI raised the bar for premium productions and reset audience expectations. This is one of several trends highlighted in a recent report by McKinsey’s Marc Brodherson and coauthors on the impact of AI on the future of entertainment.
As the Oscars get underway, explore how AI is increasingly reshaping parts of the creative value chain, from streamlining production and distribution workflows to forecasting economic gains through improved audience targeting.
What AI could mean for film and TV production and the industry’s future
How AI could reinvent film and TV production
From margins to mainstream: Asians and Pacific Islanders in Hollywood
The role of technology in the arts: An interview with Deborah Rutter