How are AI and agentic systems rewiring growth? This question is taking center stage this week at the Cannes Lions International Festival of Creativity, where McKinsey will join industry leaders to examine how advances in AI are reshaping advertising, marketing, and creative communications.
From autonomous growth engines and agentic marketing workflows to the future of advertising, commerce media, and creator ecosystems, McKinsey’s Cannes agenda examines the capabilities and strategic choices that will matter most in the years ahead. Register your interest to join McKinsey leaders including Brian Gregg, Kabir Ahuja, Kelsey Robinson, Marc Brodherson, Stefan Rickert, and Shelley Stewart III as they discuss the trends shaping the next era of growth, and explore the insights below for a deeper look at what these shifts mean for business leaders.
Reinventing marketing workflows with agentic AI
The automation curve in agentic commerce
Europe’s agentic commerce moment: Decision influence is here; execution is coming
Commerce media at an inflection point: How to win with a full-stack approach