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Green Business Building

Empowering businesses focused on creating a sustainable future

We are entering a phase of unprecedented innovation. Green-growth opportunities are leading the way, and new models for resource efficiency are emerging at a rapid pace.

We work with climate-focused innovators from prefunded start-ups and unicorns to entrepreneurial incumbents. We help them build new businesses that drive global sustainability efforts. We support clients through every stage of the journey, from strategic vision to market assessments, sustainable product design, financing, and talent strategy.

What we do

Building sustainability-focused businesses

Our Leap by McKinsey methodology has developed more than 200 successful new business builds. We’re applying the Leap methodology in a sustainability context, from startups to green unicorns.

Climate-focused innovation

We help clients develop a strategic climate-focused vision, including market assessment, product design, financing, capital projects, net-zero supply chain, manufacturing operations, and talent strategy.

Green technology and finance expertise

Our green-technology expertise is broad and reaches from proprietary research on carbon and energy systems to a deep knowledge of finance and hands-on experience reducing emissions across multiple industries.

Examples of our work

Energy storage

We helped a manufacturer of energy storage technology bring scale and sustainability to every aspect of its operations. Our work focused on securing new capital, optimizing the supply chain, decarbonizing development, developing a go-to-market strategy, and scaling up talent.


We helped a solar developer optimize its operations, transform its sales capabilities, manage an acquisition, and navigate the solar-investment tax credit (ITC) stepdown. The result: 15 times market-cap growth, twofold sales effectiveness, and a 30 percent increase in operational effectiveness.

Green ammonia

We worked with an electricity generation company to validate the business case for a green ammonia plant, establish the optimal plant configuration, define the business model, and identify opportunities for future applications.

Featured Experts

Anna Granskog
Partner, Helsinki
Extensive experience in the electricity, basic materials, and engineering industry sectors with particular focus on strategy and...
Mark Patel
Senior Partner, Bay Area
Advises clients across sectors on IoT, analytics, and digital. with a specific focus on the industrial, high tech, and semiconductor...
Xavier Costantini
Senior Partner, Montevideo
Helps companies in highly complex industries achieve successful operational transformation, instilling lean methodologies and...
Rob Bland
Senior Partner, Bay Area
Leads Fuel, a McKinsey Company, throughout North America, serving start-ups and unicorns, counseling clients on growth and environmental...
Rod Farmer
Associate Partner, Sydney
Leads customer experience and design in APAC for McKinsey Digital and is a recognized thought leader in human-centered design,...
Philipp Hillenbrand
Partner, Barcelona
Helps established companies to move beyond their traditional core operations and capabilities, with deep expertise in digital...
Dilip Mistry
Partner, Singapore
Brings extensive operational experience in software product management, marketing, and sales, leading cross-functional teams to...
Tomas Nauclér
Senior Partner, Stockholm
As global leader of McKinsey Sustainability, helps companies and governments develop strategies grounded on a fact-based understanding...
Florian Wunderlich
Senior Partner, Munich
Leads rapid-pace digital transformations for companies looking for a fresh start, taking an owner's mind-set to maximize business...

Featured event

Green Business Building Global Summit 2022

We’re convening over 250 senior leaders including corporates with ambitious green growth aspirations, green tech start-ups, investors, and other capital providers.

Featured Insight

Interview - Learn to Leap: Green Business Building Edition #1

Inventing and scaling the world’s largest urban vertical farming network

– Launching a successful new business concept requires a strong purpose, a focus on research, an innovative business model, and a willingness to adapt to the market.

Connect with McKinsey Sustainability