Nimal Manuel

About Nimal

Nimal is the managing partner of McKinsey Malaysia, and leads McKinsey’s Analytics work in Asia. With almost 20 years of professional experience, he has worked extensively on building McKinsey’s telecommunications and media sector where he specializes in strategy, sales and marketing, digital media and the mobile Internet, and business development.

In addition, Nimal has extensive experience in infrastructure and innovation topics from a public sector perspective. He joined McKinsey in 2001 in New York, and moved to Southeast Asia in 2006, developing deep insights across emerging and developed markets. His recent focus involves the analytics and digital work McKinsey does in Southeast Asia, particularly in an emerging market context.

Nimal’s recent projects include:

• developing marketing strategies and transformation programs for telecom operators in Southeast Asia with a focus on customer lifecycle management, pricing, and acquisition
• rolling out distributor networks and implementing distribution management systems to optimize third-party channel structure and performance, including micro-market programs and front-line sales stimulation
• driving infrastructure feasibility studies across a range of infrastructure categories in emerging markets
• developing tangible wealth-creation opportunities anchored in innovation themes in emerging markets
• driving operational improvements for semiconductor foundries in Europe and Asia, assessing all wafer fabrication operations including process complexity, yield management, efficiencies and factor costs
• developing mobile internet, mobile commerce and mobile advertising platforms and strategies