Nimal Manuel

About Nimal

Nimal is the managing partner of McKinsey Malaysia and leads McKinsey Analytics in Asia. With almost 20 years of professional experience, he has worked extensively on building McKinsey’s telecommunications and media sector, specializing in strategy, sales and marketing, digital media and the mobile Internet, and business development.

From a public-sector perspective, Nimal also has extensive experience in infrastructure and innovation issues. He joined McKinsey in 2001 in New York, and moved to Southeast Asia in 2006, developing deep insights across emerging and developed markets. His recent focus involves McKinsey’s analytics and digital work in Southeast Asia, particularly in an emerging-market context.

Examples of Nimal’s recent projects include the following:

• developing marketing strategies and transformation programs for telecommunications operators in Southeast Asia, with a focus on customer life-cycle management, pricing, and acquisition
• rolling out distributor networks and implementing distribution-management systems to optimize third-party channel structure and performance, including micromarket programs and frontline-sales stimulation
• driving infrastructure feasibility studies across a range of infrastructure categories in emerging markets
• supporting the development of tangible wealth-creation opportunities anchored in innovation themes in emerging markets
• driving operational improvements for semiconductor foundries in Asia and Europe, assessing all wafer-fabrication operations, including process complexity, yield management, efficiencies, and factor costs
• developing mobile-Internet, mobile-commerce, and mobile-advertising platforms and strategies