This interactive experience was a collaborative effort by McKinsey Global Publishing: design by Vicki Brown; editorial by Lauren Meling, Josh Rosenfield, and Astrid Sandoval; development by Sean Conrad, Vishwa Goghari, and Dan Spector; project management by Zachary Enco; art direction by Diane Rice; web production by Elana Brown and Philip Mathew. Special thanks to Stephen Landau and Janet Michaud for additional design support.