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From McKinsey’s Technology Council

McKinsey’s Technology Council brings you conversations with creative leaders and pioneers. At the Edge demystifies cutting-edge technologies and shares strategies on how companies can capture big opportunities.

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Enter the metaverse

Has the metaverse truly arrived? Where is it today, and where is it going? And what does it mean for businesses and the economy as a whole? In this series of interviews, three metaverse experts share their insights on the current state of the metaverse, how they see it evolving, where the opportunities may lie, and what challenges need to be overcome.

What is the metaverse—and what does it mean for business?

– No official definition yet exists for the metaverse, but companies can’t afford to wait until one does or the metaverse... fully evolves to start experimenting and investing in it.

The promise and peril of the metaverse

– The metaverse has the potential to radically transform the digital—and global—economy, but many questions remain.

Innovative and practical applications of the metaverse

– There are already a number of use cases in the metaverse in the industrial, consumer goods, and retail sectors, among others,... but the future offers even greater promise.
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I think we need to envision what the metaverse will look like so we can build toward a more positive view of the future. We don’t want to escape reality but rather embrace it with virtual content and experiences that can make things more fulfilling and make us feel more connected to our loved ones, more productive at work, and happier people.

Cathy Hackl, Chief Metaverse Officer, Futures Intelligence Group

More about the McKinsey Technology Council

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A new McKinsey council identifies today’s top tech trends for business leaders

– Our new Technology Council, comprised of primarily external experts, identifies the tech trends that are most relevant to business leaders.

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About the host

Mina Alaghband

Mina Alaghband is a partner at McKinsey & Company and a member of McKinsey’s Technology Council, a coalition of scientists, engineers, investors, entrepreneurs, and others from external technology organizations to debate, and help business leaders understand, important technology trends.

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