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Tracy Francis

Senior Partner and Chief Marketing OfficerSão Paulo

Advises clients and serves as our global chief marketing officer; leads the firm’s environmental, social, and governance initiatives

Tracy Francis is a senior partner with McKinsey who advises clients and serves as McKinsey’s global chief marketing officer (CMO), and leads the firm’s environmental, social, and governance (ESG) initiatives. She is also a current member of the firm’s leadership team, the Shareholders’ Council.

As CMO, Tracy oversees global marketing, communications, publishing, and reputation at McKinsey, and is responsible for thought leadership, as well as strategy to reach, engage, and communicate with clients and stakeholders globally. As an ESG leader, Tracy brings together the firm’s client service, insights, actions, and charitable giving to accelerate sustainable and inclusive growth.

As a client service professional, Tracy has over two decades of business leadership experience across consumer, retail, and healthcare industries. She helps leading companies take a holistic view of shifts in market dynamics to find new sources of growth, scale digital transformations, and accelerate performance.

A frequent public speaker at global events, including the World Economic Forum’s annual meeting and B20, she advances discussions on topics vital to the health of businesses, societies, and people. Tracy has coauthored authoritative and industry-shaping research on what it will take to accelerate sustainable and inclusive growth, how consumer-packaged goods and retail companies can navigate economic volatility, and the implications of Gen Z on the Latin American consumer market.

Tracy previously led the Consumer Packaged Goods Practice in Latin America, and prior to that, founded and led the Healthcare Practice in Latin America. She serves a wide variety of companies and institutions including retailers, consumer-goods manufacturers, pharmaceutical companies, healthcare providers, and national health systems. Tracy is also the chair of the Maria Cecilia Souto Vidigal Foundation, which focuses on early childhood development.

A native Australian and mother of three, Tracy first joined McKinsey in 1997 before moving to São Paulo. She is fluent in English and Portuguese.

Published work

From poverty to empowerment: Raising the bar for sustainable and inclusive growth,” McKinsey Global Institute, August 2023

“‘The creative process is fabulously unpredictable. A great idea cannot be predicted’,” McKinsey & Company, June 2023

‘Confidence without attitude is critical for today’s leaders’,” McKinsey & Company, February 2023

John Chambers: ‘Breaking away during the tough times is when the next generation of great companies gets formed’,” McKinsey & Company, February 2023

Why Davos matters more than ever,” McKinsey & Company, January 2023

‘Find the smartest technologist in the company and make them CEO’,” McKinsey Quarterly, June 2022

The path to sustainable and inclusive growth,” McKinsey & Company, April 2022

Our future lives and livelihoods: Sustainable and inclusive and growing,” McKinsey Quarterly, October 2021

Gen Z and the Latin American consumer today,” McKinsey & Company, December 2020

How consumer-goods companies can prepare for the next normal,” McKinsey & Company, April 2020 

Past experience

DingoBlue PTY
Marketing director

Blake Dawson Waldron


Stanford Graduate School of Business

University of New South Wales
LLB, law