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Report

Europe’s new AI edge? The emerging application layer opportunity

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As enterprises shift from experimenting with models to redesigning workflows, new research suggests Europe could be well-positioned for this new AI application era.
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Article
Beyond the copilot: Scaling the agentic product development life cycle
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Only a few software teams are seeing real impact from incorporating AI. The key is launching an AI-driven redesign of the entire...
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Case Study
Becoming an AI-native telco: Indosat Ooredoo Hutchison reimagines the telecom of the future
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Indonesia’s second-largest telecom operator turned a complex merger into a platform for growth, reshaping how decisions are made,...
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Article - McKinsey Quarterly
The cost of intelligence: How CIOs can manage AI demand at scale
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As AI costs spiral, CIOs need to manage enterprise AI demand to optimize for outcomes, not just cost.
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Article
Lights, camera, algorithm: How AI is rewriting the rules of film and TV
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Artificial intelligence is reshaping film and TV production from script to screen—but the biggest disruptions may not be the...

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Executive Voices

Andrey Khusid speaking on stage with a headset microphone, gesturing with his hands against a dark background accented by blue and green light strips.
Interview
How Miro is redefining collaboration across the product development life cycle
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Miro cofounder and CEO Andrey Khusid reflects on the company’s evolution from a digital whiteboard to an AI-powered workflow...
Portrait of Resolve AI CEO Spiros Xanthos
Interview
Resolve AI CEO Spiros Xanthos: AI’s impact on software production systems
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Automating software’s deployment, production, and monitoring systems has been challenging. Resolve AI’s CEO explains how AI could...
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Interview
The case for data centers in space
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Starcloud CEO Philip Johnston on the potential role orbital data centers could play in meeting growing AI compute demand—and...
Matan Grinberg headshot
Interview
Paving the road for AI agents: Interview with Factory CEO Matan Grinberg
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Factory CEO and cofounder Matan Grinberg discusses why scaling AI in software engineering depends less on flashy demos and more...
Hesham Fahmy headshot
Interview
TELUS CIO Hesham Fahmy: Building a culture of innovation to drive tech leadership and business value
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To make IT a strategic partner in value creation, start by transforming tech team culture.
A smiling portrait of Amazon Web Services Managing Director, Tanuja Randery
Interview
A time to be bold: AWS’s Tanuja Randery on Europe’s AI moment
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Amazon Web Services Managing Director Tanuja Randery discusses the speed of AI adoption in Europe and what it will take to accelerate....

Tech Trends

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Insights Collection
Software development: Leading the AI revolution
Agentic software development can accelerate innovation, improve quality, and reduce both costs and risk. But capturing the full...
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Article
The agentic advertising economy: From attention to action
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As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape...
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Article
Sovereign AI: Building ecosystems for strategic resilience and impact
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Sovereign AI is achievable only through an ecosystem effort that connects energy, compute, data, models, platforms, and applications...

New Capabilities

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Report
McKinsey Quantum Technology Monitor 2026: A commercial tipping point
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Quantum computing is no longer just an emerging technology. Our latest Quantum Technology Monitor report shows that...
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Article
Telcos’ AI inflection point: What leaders do to capture value
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Agentic AI offers telcos a potential opportunity to reorient their recent trajectory. The question is whether they can redesign...
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Article
Reimagining the value proposition of tech services for agentic AI
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As enterprise customers seek support with agentic AI, tech services providers have a chance to turn a potential threat into an...

New Markets

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Article
How corporate–scale-up partnering can boost Europe’s tech competitiveness
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Stronger, more systematic partnerships between corporates and scale-ups have the potential to enable both to thrive while helping...
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McKinsey Direct
AI’s impact on European online classifieds: Greater threat or catalyst?
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The question is less about whether AI will change how users discover classifieds but rather how incumbent providers can shape...
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Article
Technology, media, and telecommunications: Building the future one deal at a time
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Tech, media, and telecom players are revisiting their M&A strategies and reshaping their deal rationales to address significant...
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Article
Outlook on the automotive software and electronics market through 2030
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The automotive software and electronics market is poised for strong growth in the next decade. Our latest market projections...

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