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Featured insights

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Article

The AI value curve: The economics of applying AI to existing work

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Many organizations are still measuring AI adoption instead of value. The AI value curve helps identify where AI’s automation potential can be deployed most cost-effectively.
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Report
Europe’s new AI edge? The emerging application layer opportunity
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As enterprises shift from experimenting with models to redesigning workflows, new research suggests Europe could be well-positioned...
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Article
Beyond the copilot: Scaling the agentic product development life cycle
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Only a few software teams are seeing real impact from incorporating AI. The key is launching an AI-driven redesign of the entire...
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Case Study
Becoming an AI-native telco: Indosat Ooredoo Hutchison reimagines the telecom of the future
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Indonesia’s second-largest telecom operator turned a complex merger into a platform for growth, reshaping how decisions are made,...
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Article
Lights, camera, algorithm: How AI is rewriting the rules of film and TV
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Artificial intelligence is reshaping film and TV production from script to screen—but the biggest disruptions may not be the...

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Executive Voices

Chris Wright headshot
Interview
Securing software in the age of AI: Red Hat CTO Chris Wright
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Open-source veteran Chris Wright explains why AI-driven vulnerability discovery is forcing a reckoning for software security,...
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Interview
How Miro is redefining collaboration across the product development life cycle
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Miro cofounder and CEO Andrey Khusid reflects on the company’s evolution from a digital whiteboard to an AI-powered workflow...
Portrait of Resolve AI CEO Spiros Xanthos
Interview
Resolve AI CEO Spiros Xanthos: AI’s impact on software production systems
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Automating software’s deployment, production, and monitoring systems has been challenging. Resolve AI’s CEO explains how AI could...
Philip Johnston with short brown hair and blue eyes looks directly at the camera with a slight, relaxed smile. He wears a dark shirt and is set against a plain, light-colored background.
Interview
The case for data centers in space
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Starcloud CEO Philip Johnston on the potential role orbital data centers could play in meeting growing AI compute demand—and...

Tech Trends

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Insights Collection
Software development: Leading the AI revolution
Agentic software development can accelerate innovation, improve quality, and reduce both costs and risk. But capturing the full...
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Article
The agentic advertising economy: From attention to action
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As AI changes how consumers discover products and impact is measured, advertising value will shift to the players that can shape...
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Article
Sovereign AI: Building ecosystems for strategic resilience and impact
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Sovereign AI is achievable only through an ecosystem effort that connects energy, compute, data, models, platforms, and applications...

New Capabilities

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Article
The AI operating system: A new way for CEOs to run the enterprise
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An AI operating system can become an enterprise’s “second brain,” but only if CEOs rethink how management itself evolves.
Photograph of a modern office setting with three people engaged in work activities. One person with curly hair sits at a desk, another stands holding a tablet, and a third works on a laptop, highlighting a collaborative and technology-driven work environment.
Case Study
How KPN is building an agentic AI engine for customer care
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By transforming its contact center with agentic AI, the leading Dutch telecom company is strengthening quality, improving efficiency,...
Close Up Of A Quantum Computer In Operation With Flowing Codes
Report
McKinsey Quantum Technology Monitor 2026: A commercial tipping point
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Quantum computing is no longer just an emerging technology. Our latest Quantum Technology Monitor report shows that...

New Markets

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Article
How corporate–scale-up partnering can boost Europe’s tech competitiveness
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Stronger, more systematic partnerships between corporates and scale-ups have the potential to enable both to thrive while helping...
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McKinsey Direct
AI’s impact on European online classifieds: Greater threat or catalyst?
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The question is less about whether AI will change how users discover classifieds but rather how incumbent providers can shape...
A tall telecommunications tower rises against a partly cloudy blue sky, covered with multiple circular and rectangular antennas.
Article
Technology, media, and telecommunications: Building the future one deal at a time
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Tech, media, and telecom players are revisiting their M&A strategies and reshaping their deal rationales to address significant...
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Article
Outlook on the automotive software and electronics market through 2030
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The automotive software and electronics market is poised for strong growth in the next decade. Our latest market projections...

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