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Featured insights
Article
The critical bets on the future of telco value creation
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After a challenging decade, telecom operators may finally be poised to spur a new era of growth. But it will require embracing fundamental change and making strategic moves in four key domains.
Article
Gaming’s next growth era: Unlocking the value of attention
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The quality of consumer attention that gaming captures is exceptional. Growth in the next era will depend on publishers, platforms,...
Article
Sovereign AI: Building ecosystems for strategic resilience and impact
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Sovereign AI is achievable only through an ecosystem effort that connects energy, compute, data, models, platforms, and applications...
Article
Telcos’ AI inflection point: What leaders do to capture value
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Agentic AI offers telcos a potential opportunity to reorient their recent trajectory. The question is whether they can redesign...
Survey
Winning B2B customers in technology and telecommunications
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Our latest B2B Survey of 3,000 decision-makers shows how agentic AI is creating value beyond connectivity, raising the bar on...
Executive Voices
Interview
A time to be bold: AWS’s Tanuja Randery on Europe’s AI moment
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Amazon Web Services Managing Director Tanuja Randery discusses the speed of AI adoption in Europe and what it will take to accelerate....
Interview
Building trust to scale AI: Interview with the CEO of Stack Overflow
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As AI reshapes software development, how can companies build trust and deploy AI at scale? Stack Overflow CEO Prashanth Chandrasekar...
Interview
How AI is shaking up coding: Interview with Sonar CEO Tariq Shaukat
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The role of AI in coding is evolving quickly. Sonar CEO Tariq Shaukat offers his perspective on what’s next for software...
Interview
Measuring AI in software development: Interview with Jellyfish CEO Andrew Lau
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As AI transforms coding, how will companies ensure it is actually effective? Jellyfish CEO Andrew Lau shares his thoughts on...
Podcast
Frontier CEO Nick Jeffery: Purpose, strategy, and keeping it simple
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Nick shares his experience leading the fiber giant back from the brink.
Interview
From reckoning to renewal: An interview with KKR’s Philipp Freise
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Europe’s resilience is being tested. Investor Philipp Freise explains why the continent’s current challenges could...
Tech Trends
Article
Women in tech and AI in Europe: Can the region close its gender gap?
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The rise of AI could be the turning point that finally unlocks women’s full participation in the tech sector if addressed...
Report
What AI could mean for film and TV production and the industry’s future
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Industry leaders are questioning how AI could change what content is made and how it is produced. Our research indicates three...
Article
The next big shifts in AI workloads and hyperscaler strategies
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AI workloads are reshaping data center economics, power planning, and leasing decisions. Their influence is already evident across...
New Capabilities
Article
Reimagining the value proposition of tech services for agentic AI
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As enterprise customers seek support with agentic AI, tech services providers have a chance to turn a potential threat into an...
Report - MGI Research
Agents, robots, and us: Skill partnerships in the age of AI
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AI is expanding the productivity frontier. Realizing its benefits requires new skills and rethinking how people work together...
Article
Unlocking the value of AI in software development
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Many software teams are seeing some impact from AI, but a select group is experiencing more significant gains by rethinking roles,...
New Markets
McKinsey Direct
AI’s impact on European online classifieds: Greater threat or catalyst?
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The question is less about whether AI will change how users discover classifieds but rather how incumbent providers can shape...
Article
Technology, media, and telecommunications: Building the future one deal at a time
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Tech, media, and telecom players are revisiting their M&A strategies and reshaping their deal rationales to address significant...
Article
Outlook on the automotive software and electronics market through 2030
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The automotive software and electronics market is poised for strong growth in the next decade. Our latest market projections...
Article
Accelerating Europe’s AI adoption: The role of sovereign AI
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By playing to its strengths, the continent could create an AI ecosystem that accelerates adoption, improves global competitiveness,...




















