Our Insights
The cost of intelligence: How CIOs can manage AI demand at scale
As AI costs spiral, CIOs need to manage enterprise AI demand to optimize for outcomes, not just cost.
Article - McKinsey Quarterly
Is that AI agent worth it? Agentic economics and the modern operating model
-
As companies focus on spiraling AI costs, they need to make sure not to lose sight of the real prize.
Article
Rewiring customer experience for the agentic era
-
As AI agents take on moment-to-moment decisions, leading companies are redesigning customer experience from predefined journeys...
Article
Rewired takes: Practical people lessons for scaling AI adoption
-
McKinsey Senior Partner Brooke Weddle explores how companies are successfully scaling their AI programs.
Interview - McKinsey Quarterly
Cost versus value: Managing agentic AI system performance
-
Per-token pricing has stopped being a useful measure for what enterprises actually pay for gen AI. A conversation with David...
Digital blog
Featured series
Trending Topics
Report
The symbiotic enterprise
-
Advances in cognitive and physical AI are reinventing enterprise execution—ushering in a new organizational model built around human–AI collaboration.
Article - McKinsey Quarterly
From AI table stakes to AI advantage: Building competitive moats
-
When everyone has access to the same AI models, the winners are those who use them to build advantages that competitors can’t...
Report
McKinsey Quantum Technology Monitor 2026: A commercial tipping point
-
Quantum computing is no longer just an emerging technology. Our latest Quantum Technology Monitor report shows that...
Article
From promise to impact: How companies can measure—and realize—the full value of AI
-
AI’s potential is enormous, but its impact depends on accountability. Leaders who measure the right things, and scale only what...
Article
Reimagining tech infrastructure for (and with) agentic AI
-
Scaling agentic AI requires turning unstructured data into governed, reusable assets that systems can interpret and trust. Data...
Industry perspectives
Report
When AI meets desire: Innovating human-centered luxury experiences in the agentic age
-
With luxury consumers rapidly embracing AI, the strategic question for merchants is no longer whether agents will mediate the journey, but who controls how brands are perceived.
Business Technology
Article - MGI Research
