Strategic Growth & Innovation

Together we’ll transform your growth and innovation, faster than you ever thought possible.

Believe in Bold

We dive deep into the detail to identify opportunities and create your executable roadmap, leaving your old expectations far behind and targeting areas of new growth others haven’t dreamt of.

You get sharp decision-making informed by industry knowledge, our proprietary gen AI, and unparalleled expertise from across McKinsey. All orchestrated through a next-level growth and innovation strategy aligned with the outer limits of your organization's potential.

This is new growth powered by a shared belief that yes, this is bravely ambitious, but it's achievable and robust. You get honest insight, rigorous exploration and relentless innovation that balances creativity with pragmatism.

Finally, we build your engine to sustain new growth, working together to identify and develop the resources and capabilities you need. Fast. On a trajectory that defies convention – so you can start believing in bold.

Examples of our work

Identifying and capturing growth opportunities

We helped a global medical-device client identify potential growth themes by using our proprietary growth-scanning solutions. We then applied machine-learning solutions and pulled in the best internal and external experts to prioritize growth themes and identify groups in the ecosystems to partner with or acquire.

Market analysis and insights

We helped a global consumer-electronics company double its market share in only two years. Using detailed data on individual-store performances and geographic-forecasting data, we created city clusters and prioritized the top areas with the greatest potential for growth. We then shifted resources, which helped the client move from fifth in the market to second.

Shifting mindsets to drive performance

We supported a global consumer electronics company in transitioning from being a fast follower into a leading innovator. Using the insights to action approach, the client was able to create a new breakthrough portfolio pipeline and had more than ten new areas of innovation under development with potential to generate over $500 million in revenue.

Featured Capabilities

Essentials for growth: We provide capabilities and a toolkit to set and calibrate growth targets, diagnose growth performance, and use proven solutions to find new attractive pockets of growth beyond a company’s core business by bringing together the best experts, sources, and algorithms.

Machine-learning algorithms enable us to quickly scan the best proprietary, public data, and text sources—including unstructured web sources. Amongst other inputs for assessing the attractiveness and feasibility for a company to enter a specific new growth pocket, we use venture-flow metrics to indicate the likelihood for the company to achieve natural ownership in this new space.

Eight essentials of innovation: A proprietary diagnostic tool for clients to benchmark innovation performance relative to peers to help create a clear plan based on the company’s innovation archetype, strengths, and weaknesses to improve performance

Featured Insights

From the three stacked boxes protrudes a bouquet of about ten light bulbs, each with a base shaped like a pencil, leaving a distinct black line that resembles a flower stem. One bulb sits higher than the others, radiating a bright, glowing light.

Article - McKinsey Quarterly

How top performers use innovation to grow within and beyond the core

February 12, 2025 -

While innovation is critical to all companies’ growth, the most successful organizations use it to both expand their lead within their industries and disrupt new ones, even in uncertain times.