This is a profile image of Alex Rodriguez

Alex Rodriguez

Senior PartnerMiami

Brings global perspective on consumer and retail issues, with expertise in customer experience, operations, and frontline change

Alex is a core leader in McKinsey’s consumer and retail work globally. His extensive insights include customer experience, retail operations, and frontline change. He has led performance transformation efforts at clients in the United States, Latin America, Europe, and Asia. Alex has also served many B2C clients, including hypermarkets, department stores, and restaurants.

Alex’s recent projects include the following:

  • leading a store experience transformation at a US-based apparel company, focusing on in-store practices, customer service, and product presentation to improve sales conversion by more than ten percent and enhance customer loyalty
  • spearheading an effort for a global retailer in designing, testing, and implementing frontline process and vendor collaboration changes to drive enhanced customer experience, greater sales, and a 12 percent reduction in labor costs
  • steering a major sourcing transformation at a prominent global retailer, delivering between 10 and 20 percent in savings across multiple categories and establishing a new “sourcing center of excellence” equipped with new best practices and tools
  • helping a restaurant chain drive upwards of five percent in same-store sales growth by reengineering its operating system and improving frontline capabilities to improve customer experience and sales
  • driving enhanced customer experience and operational excellence at the retail arm of a leading cable operator, significantly reducing waste in stores and achieving a 50 percent improvement in sales conversion

Before joining McKinsey, Alex worked in the German automotive industry, overseeing the implementation of lean efforts in production, vendor negotiation, and frontline change.

Alex is a citizen of both the United States and Spain, is fully fluent in four languages, and has a deep passion for people, diversity, and immersing himself in different cultures.



RWTH Aachen University
engineering master’s thesis

University of Bath
MEng, mechanical engineering with German