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Tobias Henz


Brings together corporates and start-ups around digitization and the use of data - from strategy to implementation and across industries and functions. Works on value creation for individual start-ups and investors.

Tobias is a core member of McKinsey Advanced Industries Sector with extensive experience in Mobility (people and goods) and other ecosystem-focused business models. He co-leads McKinsey’s work around corporate-startup collaboration globally, and start-ups more broadly in Germany.

Recent examples of his work include:

  • Mapping of best practices and case examples around various corporate startup collaboration models
  • Perspective on ecosystem-driven plays in European B2B startups space
  • Blueprint for an industrial platform business
  • Digital Talent acquisition for a major airline, utilizing the experience of start-ups
  • IoT strategy for a leading industrial player
  • Hands-on digital and customer centricity transformation by building and leading a digital unit within the existing company, including setting of strategy, design and development of relevant software, hiring of talent and go to market of the product
  • Revenue boost for new business unit of existing player
  • Software-first strategy for a large IT service provider in a challenging market context, including syndication with all relevant management stakeholders
  • Development of proof of concepts on application of artificial intelligence for industrial players in Germany, e.g., in the context of predictive maintenance
  • Development of an MVP for holistic Omnichannel experience in a fragmented IT landscape
  • Robotaxi and Mobility as a service (Maas) strategy for a large automotive OEM, incl. startup partnership opportunities
  • Use case branchout for Transportation as a service (Taas) incl. map of existing players across mobility stac
  • Data transformation for a large industrial player leveraging the start-up ecosystem
  • Top management dashboards for a Saas player
  • Start-up strategies for different European geographies

Published work

Reinventing our economy from within,” McKinsey & Company, November 2023

Reinventing our economy from within - How Europe’s start-up ecosystems can learn from each other to ignite and scale up entrepreneurship,” McKinsey & Company, September 2023

The upside in times of downturn,” McKinsey & Company, May 2023

Building a world-class Dutch start-up ecosystem,” McKinsey & Company, November 2022

Entrepreneurship zeitgeist 2030,” McKinsey & Company, October 2021

Collaborations between corporates and start-ups,” McKinsey & Company, May 2021

Europe’s innovation wunderkinds: The rising B2B start-up ecosystem,” McKinsey & Company, April 2021

Can’t buy love: Corporate-start-up partnerships in the DACH region,” McKinsey & Company, September 2020


University of Heidelberg and University of Toronto
PhD, theoretical physics

University of Mannheim
Diploma, music performance