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Patrick Kennedy

Associate PartnerToronto

Works closely with leaders of North American wealth management firms to implement growth initiatives and pricing management programs

Patrick is cofounder of PriceMetrix, a leading provider of data and analytics software to North America’s wealth management industry. He currently leads the PriceMetrix teams responsible for client services, marketing, and advisory projects.

Patrick’s career has spanned more than 20 years working directly with leaders within the wealth management industry. His experience with data aggregation and analytics give him a unique perspective on what makes financial advisors and wealth management firms successful. Prior to cofounding PriceMetrix, Patrick was a senior consultant with a strategy consulting firm in Toronto, where he focused exclusively on implementing strategic transformations within the financial services industry.

In addition to his client work, Patrick has authored and presented several papers, leveraging the unique industry views provided by PriceMetrix data. He has been profiled in On Wall Street, Wealth Professional, and FundFire, and is frequently quoted in the media; including InvestmentNews, Forbes, TheStreet, Globe and Mail, and Wall Street Journal.

Patrick was born and raised in Toronto where he currently lives with his wife and two children.

Published Work

The value of personal advice: Wealth management through the pandemic,” McKinsey & Company, May 2021

The state of North American retail wealth management,” 9th annual report, McKinsey & Company, June 2020

Making choices, finding growth: The state of retail wealth management,” 8th annual report, McKinsey & Company, April 2019

The state of retail wealth management in North America,” 7th annual report, McKinsey & Company, May 2018

The state of retail wealth management report,” 6th annual report, McKinsey & Company, June 2017

Organic growth, Insights,” PriceMetrix, December 2017

Teams in retail wealth management,” PriceMetrix, October 2015

The state of retail wealth management,” 5th annual report, PriceMetrix, March 2015

The fountain of growth: demographics and wealth management” PriceMetrix, March 2015

The state of retail wealth management,” 4th annual report, PriceMetrix, April 2014

Stay or stray: putting some numbers behind client retention,” PriceMetrix, January 2014

Big fish: the behaviors and characteristics of the high net worth client,” PriceMetrix, May 2013

The state of retail wealth management,” 3rd annual report, PriceMetrix, March 2013

Moneyball for advisors: using data and analytics to drive future outperformance,” PriceMetrix, November 2012

Transitioning to fee," PriceMetrix, August 2012

The state of retail wealth management,” 2nd annual report, PriceMetrix, February 2012

The state of retail wealth management,” 1st annual report, PriceMetrix, February 2011


Wealth management in an era of robots, regulation, and new money,” McKinsey & Company, March 2018



The Taddingstone Consulting Group
Senior consultant


Wilfrid Laurier University
BBA, business administration, economics