About Ludwig

Ludwig leads strategic, corporate finance, and transformation projects for transport and logistics clients, with a focus on airlines and airports, parcel and express, freight forwarding, contract logistics, and shipping. He has developed McKinsey’s client outreach publications and knowledge on the issues of unlocking growth, profitability, and better capital efficiency in the transport and logistics sector.

Within e-commerce logistics, Ludwig has enhanced McKinsey’s perspectives on new delivery trends, such as same-day, on-demand, e-grocery delivery, and cross-border e-commerce fulfillment. He has a deep understanding of the need for companies to venture into new business models or markets, supporting European and Asian parcel companies in re-establishing themselves as e-commerce enablers, for example.

Examples of Ludwig’s recent client work include the following:

  • designing long-term fleet strategy for a leading European airline, improving capital efficiency by more than 10 percent
  • designing long-term strategy for a European cargo airline enabling multibillion-dollar investments into new freighter aircraft
  • leading vessel charter and fleet strategies for several container-shipping lines, improving capex and opex per twenty-foot-equivalent-unit capacity by almost 5 percent
  • developing an expansion strategy for a major parcel and express provider with market entries into several of the fast-growing B2C and e-commerce delivery markets in Southeast Asia and Latin America, yielding double-digit market shares within 5 years
  • defining commercial strategy for a leading freight forwarder, establishing target business footprint in 2020, reaction to trends and disruptions, and setup of corresponding new sales approach, improving hit rates and gross margins by over 10 percent
  • supporting due diligences—including proprietary parcel market forecasts—on several parcel and express networks in France, Sweden, and other European countries, in preparation for a takeover

Prior to joining McKinsey, Ludwig worked at law firm Freshfields Bruckhaus Deringer LLP in Frankfurt and New York, where he advised transportation clients on all legal aspects of M&A transactions and regular fleet and asset-investment programs.

Published work

Air-freight forwarders move forward into a digital future,” McKinsey & Company, February 2018

The urban delivery bet: $5 billion in venture capital at risk?,” McKinsey & Company, May 2017

Air freight 2025: Agility, speed, and partnerships,” McKinsey & Company, March 2017

Pathway to value creation,” McKinsey & Company, September 2015

Same-day delivery: The next evolutionary step in parcel logistics,” McKinsey & Company, March 2014

Education

University of Bielefeld
PhD, aviation law

Goethe University Frankfurt
Degree, business law

University of Tübingen
Degree, international law

Hessian Ministry of Justice
2nd state examination in law