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Jonathan Godsall

Partner, Toronto
Coleads McKinsey’s retirement work in North America, serving life insurance, wealth management, and asset management companies on strategy, corporate finance, performance transformation, and innovation and growth programs

About Jonathan

Jon partners with executives at leading life insurance companies, wealth and asset managers, and employee benefits firms across North America. He also coleads McKinsey’s work in the North American retirement industry. He assists clients on strategy and growth programs, performance transformations, and capability building. He also provides expert knowledge on operations, digital and analytics, marketing, and distribution.

Jon publishes frequently on topics in life insurance and wealth management, including flagship reports on the future of life insurance and value creation in the US retirement market.

Jon has been active in pro-bono activities on the topics of sustainable finance and income inequality. He was a lead author on McKinsey’s thought leadership on ‘Focusing Capital on the Long Term,’ an initiative to further embed stakeholder capitalism into the actions of asset managers and asset owners.

Published Work

The future of life insurance: Reimagining the industry for the decade ahead,” McKinsey & Company, September 2020

Implications of coronavirus for North American life and annuities writers,” McKinsey & Company, April 2020

Long-term value creation in US retirement,” McKinsey & Company, August 2019

More than values: The value-based sustainability reporting that investors want,” McKinsey & Company, August 2019

The expanding US retirement landscape: Implications of the SECURE Act on financial services companies,” McKinsey & Company, June 2019

From diligence to delivery: Capturing value from retirement record-keeping M&A,” McKinsey & Company, April 2019

Unlocking the next horizon of growth in the life insurance industry,” McKinsey & Company, October 2017

Where companies with a long-term view outperform their peers,” McKinsey & Company, February 2017

Navigating through uncertainty in US commercial insurance distribution,” McKinsey & Company, February 2017



London School of Economics
MSC, international economics

Amherst College
BA, history and politics