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Jonathan Godsall


Coleads McKinsey's wealth and asset management work in North America, serving life insurance, wealth management, and asset management companies on strategy, corporate finance, performance transformation, and innovation and growth programs

Jon co-leads McKinsey’s North American Wealth & Asset Management Practice and our global wealth and asset management work. Working in close partnership with executives, Jon helps shape holistic impact for leading institutions across financial performance, employee health, and societal impact. His client work is centered on enterprise strategy, transforming client experience, developing approaches to improve environmental, social, and governance (ESG) impact, and sales, marketing, and enterprise transformations, which includes cost, revenue, and organizational health improvements.

Examples of Jonathan’s recent work include the following:

  • leading a multiyear impact partnership with a leading financial-services institution to transform its client experience, improve technology and digital capabilities, reduce costs, and stimulate innovation
  • partnering with a global asset manager to transform the sales and service experience and improve the company’s operating leverage
  • leading a two-year transformation that defined the offer and value proposition of an asset management company, including technology, products, and client experience
  • leading firm “think tanks” regarding the future of custody and clearing, including how client expectations are evolving
  • leading over five engagements on functional capability building at asset management groups and life insurers
  • supporting a leading asset manager with five-year marketing and sales strategy

Jon has authored numerous research articles on performance improvement in life insurance, retirement, asset and wealth management, including flagship reports on the future of life insurance and value creation in the US retirement market. He has also been active in pro bono activities on the topics of sustainable finance and income inequality.

Published Work

From tailwinds to crosscurrents: Resilient growth in wealth management,” McKinsey & Company, January 2023

From saving to spending: A second front emerges in the US retirement challenge,” McKinsey & Company, July 2022

The future of life insurance: Reimagining the industry for the decade ahead,” McKinsey & Company, September 2020

Implications of coronavirus for North American life and annuities writers,” McKinsey & Company, April 2020

Long-term value creation in US retirement,” McKinsey & Company, August 2019

More than values: The value-based sustainability reporting that investors want,” McKinsey & Company, August 2019

The expanding US retirement landscape: Implications of the SECURE Act on financial services companies,” McKinsey & Company, June 2019

From diligence to delivery: Capturing value from retirement record-keeping M&A,” McKinsey & Company, April 2019

Unlocking the next horizon of growth in the life insurance industry,” McKinsey & Company, October 2017

Where companies with a long-term view outperform their peers,” McKinsey & Company, February 2017

Navigating through uncertainty in US commercial insurance distribution,” McKinsey & Company, February 2017



MSC, international economics

Amherst College
BA, history and politics