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Jonathan Godsall

Senior PartnerToronto

Jon co-leads McKinsey’s Global Wealth & Asset Management practice, including client service for wealth, asset management, and retirement clients, in addition to oversight of the proprietary financial services solutions PriceMetrix and Performance Lens.

Jon’s client service is focused on enterprise strategy, growth initiatives, and performance transformation. He has served over two dozen leading global players in the wealth and asset management industry, leading projects that have delivered substantial return on investment.

Examples of Jon’s recent client work include:

  • Supporting a leading global asset manager on enterprise strategy to enter and take share in new markets
  • Leading a multi-year growth transformation for a top performing wealth and retirement firm
  • Identifying and executing on a 15%+ efficiency opportunity for a leading global asset manager, that created flexibility to invest in and grow strategic priorities
  • Working with the CEO and top team of a world-class retirement player on their purpose-led strategy

Jon has published extensively on the future of wealth, asset management and retirement, and frequently speaks on the topic of the industry’s direction. Outside of McKinsey, Jon and his wife have one son, and are active in their local community and school. Jon is on the Board of The Writer’s Trust.

Jon holds an MBA from INSEAD and a master’s degree in International Political Economy from the London School of Economics. He earned a BA from Amherst College in History and Politics.

Published Work

US wealth management: Amid market turbulence, an industry converges,” McKinsey & Company, January 2024

From tailwinds to crosscurrents: Resilient growth in wealth management,” McKinsey & Company, January 2023

From saving to spending: A second front emerges in the US retirement challenge,” McKinsey & Company, July 2022

The future of life insurance: Reimagining the industry for the decade ahead,” McKinsey & Company, September 2020

Implications of coronavirus for North American life and annuities writers,” McKinsey & Company, April 2020

Long-term value creation in US retirement,” McKinsey & Company, August 2019

More than values: The value-based sustainability reporting that investors want,” McKinsey & Company, August 2019

The expanding US retirement landscape: Implications of the SECURE Act on financial services companies,” McKinsey & Company, June 2019

From diligence to delivery: Capturing value from retirement record-keeping M&A,” McKinsey & Company, April 2019

Unlocking the next horizon of growth in the life insurance industry,” McKinsey & Company, October 2017

Where companies with a long-term view outperform their peers,” McKinsey & Company, February 2017

Navigating through uncertainty in US commercial insurance distribution,” McKinsey & Company, February 2017



MSC, international economics

Amherst College
BA, history and politics