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Johannes Deichmann


Helps clients in their transition from an orientation on hardware to software in the automotive and other advanced industries

Johannes is an expert in software and electronics, the connected and autonomous car disruptions affecting the automotive industry, and digital technologies and strategy. He leads McKinsey’s automotive software initiative in Europe, the Middle East, and Africa, supporting clients in shaping their digital strategies, improving technology operations, upgrading their organizations, and driving digital transformations. As an integral part of McKinsey Digital in Germany, Johannes works with automotive, machinery, semiconductor, and aerospace and defense companies to enhance their digital products and capabilities.

Johannes has helped a variety of clients define and operationalize their digital transformation journeys. Recent examples include the following:

  • setting up a software strategy and transformation program at a major automotive OEM, including the build-up of a new organizational unit focused solely on software and electronics
  • defining strategy for electronics and software for a tier-one automotive company
  • setup of a company-wide cybersecurity program in automotive
  • transforming an engineering function at a major tier-one automotive supplier to prepare for upcoming automotive disruptions
  • creating a make-versus-buy strategy for infotainment software components at a major automotive OEM
  • defining a future technology platform and organization for architecture and coordination for a major automotive OEM
  • establishing a software excellence initiative for an automotive OEM


Advanced semiconductors for the era of centralized E/E architectures,” McKinsey & Company, June 2024

Autonomous vehicles moving forward: Perspectives from industry leaders,” McKinsey & Company, January 2024

Digital twins: The key to smart product development,” McKinsey & Company, July 2023

Getting ready for next-generation E/E architecture with zonal compute,” McKinsey & Company, June 2023

Autonomous driving’s future: Convenient and connected,” McKinsey & Company, January 2023

Outlook on the automotive software and electronics market through 2030,” McKinsey & Company, January 2023

From sci-fi to reality: Autonomous driving in China,” McKinsey & Company, January 2023

Will the supply–demand mismatch persist for automotive semiconductors?,” McKinsey & Company, October 2022

The future of automotive computing: Cloud and edge,” McKinsey & Company, October 2022

Semiconductor shortage: How the automotive industry can succeed,” McKinsey & Company, June 2022

Cracking the complexity code in embedded systems development,” McKinsey & Company, March 2022

Reaching excellence in software procurement,” McKinsey & Company, February 2022

Rewiring car electronics and software architecture for the ‘Roaring 2020s’,” McKinsey & Company, August 2021

Automotive semiconductors for the autonomous age,” McKinsey & Company, August 2021

Mapping the automotive software-and-electronics landscape through 2030,” McKinsey & Company, 2019

How will changes in the automotive-component market affect semiconductor companies?”, McKinsey & Company, 2019

Automotive software and electrical/electronic architecture: Implications for OEMs,” McKinsey & Company, 2019

Creating a successful Internet of Things data marketplace,” McKinsey & Company, 2016

The race for cybersecurity: Protecting the connected car in the era of new regulation,” McKinsey & Company, 2019

A blueprint for successful digital transformations for automotive suppliers,” McKinsey & Company, 2018

Preparing IT systems and organizations for the Internet of Things,” McKinsey & Company, 2015

Rethinking car software and electronics architecture,” McKinsey & Company, 2018


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