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Ben Sheppard

Partner, London
Leads McKinsey & Company’s Product Development and Design practices in the United Kingdom. Advises clients on developing bold, creative and profitable products. Founded the London Design-to-Value lab

About Ben

Based in London, Ben leads the United Kingdom Product Development and Design Practices. He is passionate about helping clients develop creative products. Before joining McKinsey he designed and built the world’s lowest cost deep-sea camera: allowing pictures of new species to be captured kilometres below the sea surface.

He has a wealth of experience helping clients improve their products and services: both to drive revenue growth and reduce material costs. He has served over thirty of the world’s leading companies on everything from jet engines to sports cars, from asthma inhalers to coffee machines. Ben brings deep expertise in developing global transformation programmes, covering leadership training, project management, and portfolio planning.

Recent experience includes:

  • Helped a global pharmaceutical company align on its injection device strategy for the next decade. Resulted in a portfolio of modular devices, proven to meet patient needs, with the added benefit of reducing development costs by over $200 million and dramatically reducing risks of time-to-market.
  • Led a three-year transformation at a global industrial equipment manufacturer. The programme reduced material costs by $100 million, reduced inventory by 15% and improved the connection with customers in the product development process.
  • Co-leading a profit improvement programme for a luxury automotive company. Embedded a Design-to-Value approach, which achieved 4% cost reduction in its first year despite all the vehicles already being in production.
  • Identified a $300 million savings opportunity for defence equipment procurement, using McKinsey’s proprietary Cleansheet Solution.

Ben founded the McKinsey Design-to-Value lab in London. He works closely with LUNAR and Veryday, two of the world’s leading Design Firms that recently joined McKinsey. He gives seminars on innovation and design-to-value at University College London.

Published work

Made to measure: Getting design leadership metrics right,” McKinsey & Company, March 2021

The Black Hole of Luxury Watch Repair,” The New York Times, April 2020

Are you asking enough from your design leaders?,” McKinsey & Company, February 2020

The luxury of time—Digitally enhanced experiences in an analog industry,” McKinsey & Company, April 2019

How do you quantify the magic of design?,” McKinsey & Company, November 2018

Good design is good for business, new study finds,” CNN, October 2018

Ignore Design At Your Company’s Peril,” Forbes, October 2018

Think Investing in Good Design Is a Waste? Think Again,” Metropolis, October 2018

Consulting Firm McKinsey & Co. Takes On Design Strategy,” Wall Street Journal, October 2018

This McKinsey study reveals what every business needs to know about design for 2019,” Fast Company, October 2018

Good design is good for business, says McKinsey,” Dezeen, October 2018

The business value of design,” McKinsey Quarterly, October 2018

Designing a healthy future for medical devices,” McKinsey & Company, July 2018

The changing face of medical-device design,” McKinsey & Company, February 2018

More than a feeling: Ten design practices to deliver business value,” McKinsey & Company, December 2017

Factory of the Future: exploiting advanced manufacturing technologies,” McKinsey & Company, October 2014


The Business Value of Design,” Dezeen, October 2018

McKinsey Design Index,” Vimeo, October 2018


Institute of Engineering and Technology
FIET and C.Eng

Cambridge University