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Automotive & Assembly

Japan is one of the largest auto markets in the world, and it is also the largest exporter of automotive technology and home to many mobility-related innovations. Accordingly, McKinsey's Automotive & Assembly Practice in Japan is extensive, helping OEMs, parts suppliers, and component manufacturers in projects that have direct impact on their competitive position in this global sector.

With more than 10 partners in the Automotive & Assembly Practice, we help many top managers on strategic topics, such as new market-entry or technology-investment decisions. Our automotive and assembly teams also have deep experience guiding operational improvements in functions from R&D efficiency to purchasing. We actively support parts manufacturers in the important supplier industry to further globalize and stay competitive in this global industry. Our services reach far beyond car OEMs, however, to include trucks, motorcycles, construction machinery, and heavy-vehicle manufacturers.

Evolution is a given in automotive and assembly, even though it is a mature industry. To that end, a primary goal of our practice in Japan is to help Japanese companies keep their competitive advantage in new technologies, such as electric vehicles and other clean-tech innovations.

For more information, visit our global Automotive & Assembly Practice site.

Featured insight


Rebooting Japan’s mobility market

– Digital players are revamping the country’s taxi industry. These developments could have implications for other places facing similar economic, demographic, and regulatory trends.

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