Perspectives on retail and consumer goods Issue 5
Winter 2016/17

Perspectives on retail and consumer goods, Number 5

The fifth edition of our consumer journal helps readers turn today’s industry challenges into opportunities.



Western Europe’s consumer-goods industry in 2030

– To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions.

The sales practices of Europe’s leading consumer-goods companies

– Our survey of more than 100 sales executives reveals best practices in customer and channel management.

How retailers can improve price perception—profitably

– New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing margins.

‘Either play or shut up’: An interview with FrieslandCampina’s CEO

– Under the leadership of CEO Roelof Joosten, one of the world’s largest dairy companies has made bold investments in sustainability, innovation, and digital channels.

The quest for quality in fresh-food retailing

– In fresh foods, quality is critical—but hard to define and measure. Here’s how retailers can make the quality investments that yield the highest returns.

The secret to smarter fresh-food replenishment? Machine learning

– With machine-learning technology, retailers can address the common—and costly—problem of having too much or too little fresh food in stock.

Digital innovation in consumer-goods manufacturing

– Consumer-goods companies have begun to capture value by applying digital tools to manufacturing. Here’s a look at how they’re doing this today—and how they might do so tomorrow.

Rethinking the rules of reorganization

– Play favorites. Ask for bad ideas. Skip meetings. Here’s some unconventional advice on how consumer companies can get the most out of an organizational redesign.


Download past issues of Perspectives on retail and consumer goods and read related articles.

Perspectives on retail and consumer goods, Number 4

– The fourth edition of our journal focuses on emerging markets and operational excellence.

Perspectives on retail and consumer goods, Number 3

– Our third edition addresses topics that are top of mind for consumer-sector executives worldwide.