Institutions looking to create a holistic strategy need to understand the historical trends and future options of the global landscape. Panorama helps organizations define their strategy by identifying opportunities, improving financial planning, and benchmarking performances. Through a unique blend of banking and financial data sources, and proprietary McKinsey data, Panorama answers key questions such as: How big are certain markets? What is the profitability of certain product lines? Which innovations and disruptions pose a threat?