This is a profile image of Georges Massoud

Georges Massoud

Senior PartnerRiyadh

Georges Massoud

Senior PartnerRiyadh

Deep experience in steering financial services, energy, and industrial sector companie towards transformative growth.

Since joining McKinsey in 1999, Georges has been instrumental in deepening the firm's expertise across financial services, the public sector, and various industrial domains.

His journey at McKinsey has seen him evolve from a partner in Warsaw, Moscow, establishing the Kyiv office and currently, Georges is a senior partner at the Riyadh office. As a member of the European banking and securities leadership group, Georges brings a rich blend of insights and experience, particularly in banking and insurance.

Georges’ expertise encompasses a wide array of strategic domains, including market-entry strategy, mergers and acquisitions, growth strategy, and greenfield investments. He is known for his ability to guide significant business-building initiatives and for his contributions to sales and marketing strategy, particularly in the retail banking sector.

In his work, Georges has played a pivotal role in designing and developing several banks, tackling both greenfield and brownfield projects. He has been instrumental in crafting gas reform strategies and banking-system strategies at the sector level.

Additionally, Georges has been involved in developing portfolio strategies for various family-owned businesses and in formulating banking strategies for leading European banks across retail, SME, and corporate banking. His efforts in enhancing sales and service strategies have also been notable in the context of prominent Eastern European banks.

Prior to his tenure at McKinsey, Georges gained valuable experience in the telecommunications sector with Fujitsu (ICL). He is fluent in modern Arabic, French, and English, which has been instrumental in his international client work.


Ecole Supérieure d’Electricité (Supélec)
Diplôme d'Ingénieur, electrical engineering