Automotive & Assembly Insights
Featured videos
McKinsey Mobility Spotlight: A new ERA for the Automotive Industry in Europe
Europe’s auto industry faces disruption and global pressure. This session outlines a nine-point plan for bold action across companies, the value chain, and policy to secure a sustainable, competitive future for the industry.
McKinsey Automotive & Mobility Spotlight: Agentic AI in the Automotive Industry
Generative and agentic AI are reshaping every aspect of the automotive value chain, from R&D and manufacturing to customer engagement and aftersales. In this session we explore the future of automotive through the lens of cutting-edge AI solutions.
McKinsey Automotive & Mobility Spotlight: The era of fast-paced Innovation Execution
In this webinar we explore how OEMs and suppliers can navigate the critical moment of “innovation execution” – a radically different approach to innovation culture, decentralized decision-making, and information transparency. Learn from disruptors who are setting new standards in product cost, performance, and time-to-market.
How can automotive players best capture the full potential of lifecycle revenue?
The automotive industry is undergoing a significant transformation, with OEMs facing profitability challenges in their traditional new vehicles sales business. Finding new, stable and recurring revenue streams is hence becoming more important than ever.
Mobility strategies and customer trends for dealers and automotive retail
Explore how evolving consumer expectations, emerging retail models, and digital innovation are transforming the automotive retail landscape. In this session, we examine the latest trends shaping the sector and share insights on how industry players can stay ahead by introducing new mobility offerings and enhancing existing ones.
McKinsey Automotive & Mobility Spotlight: Fleet Decarbonization: A new approach to tackling the TCO gap
The total cost of ownership for zero-emission trucks remains significantly higher than for internal combustion engine ones. Closing this gap could boost the transition to zero-emission truck fleets. In this webinar we explore the challenges and opportunities of electrifying trucking, including strategies to reduce the Total Cost of Ownership (TCO) for Zero Emission Vehicles (ZEVs) through OEM improvements, ecosystem partnerships, and government incentives.
McKinsey Automotive & Mobility Spotlight: European automotive industry: What it takes to regain competitiveness
In this webinar, we share key insights from McKinsey’s latest research on the challenges and opportunities shaping the European automotive industry. We’ll explore critical levers for success, including operational transformation, supply chain resilience, and technology adoption. Gain valuable insights into how automakers can navigate disruption and position themselves for sustainable growth.
McKinsey Automotive & Mobility Spotlight: From Idea to Impact – How to capture value using GenAI in Automotive
In this concise 30-minute webinar we share valuable insights into leveraging AI to drive innovation and efficiency in the automotive industry. We will examine an AI Operating Model that drives scalability, showcase selected case examples and explore how organizations can harness the full potential of GenAI.
McKinsey Automotive & Mobility Spotlight: The bumpy road to zero-emission trucks
In this concise 30-minute webinar, we delve into the challenges and opportunities in transitioning to zero-emission trucks. Topics will include industry cooperation, infrastructure hurdles, and the risks faced by OEMs. Gain valuable insights into the current industry landscape and learn how increased collaboration among stakeholders can accelerate this critical shift.
McKinsey Automotive & Mobility Spotlight: How European consumers perceive electric vehicles
In this concise 30-minutes webinar we share valuable insights on European consumers’ views on electric vehicles (EVs). We’ll explore their perceptions, preferences, and concerns, and discuss how automakers, dealers, and distributors can utilize these insights to enhance their business strategies.
McKinsey Automotive & Mobility Spotlight: Battery cell component market perspectives
In this concise 30-minutes webinar we will share the latest industry insights, challenges, and strategic approaches for local suppliers, startups, and new entrants to thrive in the rapidly growing battery cell component market in Europe and North America.
McKinsey Automotive & Mobility Spotlight: Car connectivity: What consumers want and are willing to pay
In this concise 30-minutes webinar, we share the latest insights on automotive connectivity and consumer expectations and willingness to pay for connectivity. We share valuable implications that can help mobility players understand the current market and capture the full value from connectivity by identifying features that consumers value, developing strong offerings, and setting the right price.
McKinsey Automotive & Mobility Spotlight: A roadmap for Europe’s automotive industry
In this concise 30-minutes webinar, we share ideas on how the European Automotive Industry can remain competitive in light of the massive ongoing transformations, by focusing on its strengths and accelerating existing efforts. We discuss what this means for OEMs, suppliers, and other players in the value chain.
McKinsey Automotive & Mobility Spotlight: The Chinese auto consumer
In this concise 30-minutes-livestream, we share the latest insights on buying behavior and overall attitudes of consumers in the Chinese automobile market. Discover valuable implications for automotive and mobility players across the value chain that help meeting a changing consumer demand.
The future of navigation in a digitized world
Russell Hensley, partner and coleader at the McKinsey Center for Future Mobility, sat down with Clare Jones at the M30 Summit to discuss the future of mobility.
Featured Publications
Compendium
On the Route to Success
Commercial vehicles compendium
Article - McKinsey Quarterly
Can the automotive industry scale fast enough?
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The rapidly increasing uptake of electric vehicles could transform the automotive ecosystem and promote even greater innovations. For that to happen, two imperatives need attention now.
Article
Mobility’s net-zero transition: A look at opportunities and risks
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A transition to net-zero emissions would entail much greater demand for electric vehicles. McKinsey analysis shows how the shift could create opportunities and risks for automakers around the world.
More from this practice
McKinsey Center for Future Mobility
The McKinsey Center for Future Mobility brings together cross-functional expertise to deliver leading-edge insight to help shape the future of mobility-related industries and the public sector. We are passionate and curious about the emerging opportunities in mobility.



