The global automotive industry suffered a double hit from COVID-19 in 2020, with halted production and withered consumer demand. This World Economic Forum – McKinsey industry action group seeks to help the industry survive and emerge stronger from the crisis.

Key themes


Plan to return the industry to scale quickly


Envision the “next normal”


Gain clarity on potential shifts in the regulatory and competitive environment

Insights on the automotive industry


Reimagining Mobility

How we experience mobility is poised to change profoundly—a “horses to cars”-sized shift that will reverberate across business and society for generations. Some implications are predictable, others unknowable. Yet one thing is certain: mobility’s future will be shaped by developments along four dimensions: cars, consumers, cities, and competition.

Coronavirus: A response framework for advanced industries companies

– As the coronavirus causes worldwide challenges for healthcare systems and economies, advanced industries companies are looking for strategies to navigate the difficult, evolving situation.

Coronavirus: Five strategies for industrial and automotive companies

– To rebound from the coronavirus pandemic, industrials must undertake a journey that begins with resolve and ends with fundamental reform.

How consumers’ behavior in car buying and mobility is changing amid COVID-19

– A freeze in mobility was one of the most visible signs of the COVID-19 pandemic. Now that economies are opening up again, how are mobility behavior and car sales changing?

Our people

Partner, Munich

Heike Freund

Partner, Munich

Eric Hannon

Senior Partner, Cologne

Bernd Heid

Senior Partner, Chicago

Asutosh Padhi

Senior Partner, Munich

Andreas Tschiesner