This is a profile image of Martin Linder

Martin Linder

Senior PartnerMunich

Leads the Firm’s Battery Accelerator Team; global colead for the McKinsey Platform for Climate Technologies as well as our sustainability work within advanced industries in Europe

Martin is the global leader of the McKinsey Battery Accelerator Team and a leader in our sustainability work within Advanced Industries. Martin has more than 20 years of experience in the automotive and machinery industries, as well as in serving battery, energy storage, hydrogen, and fuel-cell clients across the entire value chain on strategy, industrialization, and operations excellence topics.

He has been with the firm for more than 15 years and brings in-depth knowledge of all facets of the automotive and advanced-industries sectors. He serves a variety of automakers, automotive suppliers, and battery and energy storage companies in the European Union, United States, as well as throughout Asia–Pacific, helping these organizations tackle strategy, operations, performance transformation and powertrain-transition issues.

Examples of Martin’s recent client engagements include the following:

  • leading battery cell gigafactory industrialization and optimization programs for capital expenditure and operational expenditures in Europe, North America, and Asia–Pacific
  • supporting site selection for active materials and cell manufacturing companies in Europe
  • managing technical and commercial due-diligence efforts across the entire battery value chain, including components supply and recycling for investor and industrial companies
  • leading technology portfolio and go-to-market strategies for start-up and incumbent organizations in energy-storage technologies
  • managing several large-scale operational-excellence programs for automotive OEMs in Europe and the United States
  • designing and implementing a target-setting and performance-management system for an OEM's operations area—including manufacturing, supply chain, and production planning
  • leading several cross-functional EBITDA-improvement programs for passenger car OEMs in Germany and the United States
  • helping optimize manufacturing for a passenger-car OEM’s vehicle and powertrain plants
  • benchmarking and sizing the direct and indirect functions of automotive production networks, including functional target operating models
  • optimizing the material costs of chassis components for a Tier-1 automotive supplier
  • optimizing the material cost of an OEM’s vehicle platform—including technical and commercial approaches
  • leading more than 50 projects in conventional and new powertrain technologies in Europe, the United States, and Asia, including batteries, hydrogen, and fuel cells across the entire value chain from raw materials and upstream to end-user applications

Published work

Preview: What would it take to scale critical climate technologies?,” McKinsey & Company, December 2023

Battery recycling takes the driver’s seat,” McKinsey & Company, March 2023

The race to decarbonize electric-vehicle batteries,” McKinsey & Company, February 2023

Battery 2030: Resilient, sustainable, and circular,” McKinsey & Company, January 2023

Net-zero heat: Long-duration energy storage to accelerate energy system decarbonization, McKinsey & Company, November 2022

Decarbonizing the grid with 24/7 clean power purchase agreements,” McKinsey & Company, May 2022

Delivering the climate technologies needed for net zero,” McKinsey & Company, April 2022

Net-zero power: Long-duration energy storage for a renewable grid,” McKinsey & Company, November 2021


LMU München
PhD, business administration
MBR, economic research
Undergraduate degree, business administration

Bournemouth University
BA, international business administration