I was drawn to these pieces because I thought they provided insights that I would not get on the job or from my other news sources. I also felt that these topics were the most concrete, and thus easier for me to wrap my head around, and were presented in list/graphic/short form that was easier for me to digest than long-form writing. Furthermore, I felt that these specific topics concisely analyzed the big picture of deeper trends, which is very valuable to me as a reader.
You’ve met a few of our Gen Z colleagues. If you’d like to learn more about how this new class thinks and acts, see a few McKinsey insights that take on ways companies can engage with this important consumer segment: “‘True Gen’: Generation Z and its implications for companies,” “Meet Generation Z: Shaping the future of shopping,” “What makes Asia–Pacific’s Generation Z different?,” and “The young and the restless: Generation Z in America.”
Mike Borruso, Torea Frey, Mona Hamouly, LaShon Malone, Philip Mathew, and Nathan Wilson, of McKinsey Global Publishing, helped bring this project to life.
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