In this year like no other, we thought it made sense that the annual “year in review” season get started with a fresh perspective. So we asked a diverse range of our Gen Z consultants (born after 1996) from around the globe to tell us which of the more than 1,000 articles we published in 2020 struck a chord with them. Meet our colleagues below, learn a little about what they do, and see why they say their picks resonated.
You’ve met a few of our Gen Z colleagues. If you’d like to learn more about how this new class thinks and acts, see a few McKinsey insights that take on ways companies can engage with this important consumer segment: “‘True Gen’: Generation Z and its implications for companies,” “Meet Generation Z: Shaping the future of shopping,” “What makes Asia–Pacific’s Generation Z different?,” and “The young and the restless: Generation Z in America.”
Mike Borruso, Torea Frey, Mona Hamouly, LaShon Malone, Philip Mathew, and Nathan Wilson, of McKinsey Global Publishing, helped bring this project to life.
