McKinsey Insights on Europe

If Europe moves decisively, it can turn Tech and AI into a competitive advantage–driving productivity, enterprise transformation, and sustainable economic growth across the region.

Kim Baroudy

Senior Partner and Global Leader, Tech & AI, Copenhagen

Make it really clear that getting people from different socioeconomic groups is a priority. That means understanding how to attract those people…. How do you make your organisation seem accessible?

Emma Parry

Partner, London

When we think about post-war Ukraine, we focus on three main principles, the first being that this should be a holistic economic development recovery. The real priority is to revitalize and restart the economy to integrate Ukraine into the international value chain.

Oleksandr Kravchenko

Managing Partner, Kyiv

Poland has been one of the fastest growing economies, not only in Europe, but also globally. Over the last five years, it grew by an average of 4 percent GDP annually. However, the growth engine is losing power, so we need a call for action to lift the country’s ambition.

Tomasz Marciniak

Managing Partner, Warsaw

AI is reaching a moment of truth. By working together across sectors and industries, European organisations have a unique opportunity to set the standard, ensuring AI impact is real, inclusive and a force for good. Our Noble Intelligence initiative shows how human judgment and creativity, combined with AI, can deliver positive societal impact.

Lieven Van der Veken

Global leader of QuantumBlack, AI by McKinsey

European defense faces a critical moment. With €800 billion in commitments, countries must deliver real capabilities, innovation, and 1.2 million jobs through accelerated procurement, sovereign industrial capacity, AI adoption, and deeper collaboration.

Jonathan Dimson

Senior Partner, London