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Emma Parry


Leader of the Strategy & Corporate Finance Practice in the United Kingdom; helps public- and private-sector clients set sustainable strategies and modernize organizations

Emma leads McKinsey’s Strategy & Corporate Finance Practice in the United Kingdom and coleads our work on carbon removals.

Her client work improves the performance of a variety of enterprises in the public and private sectors, and she often works with clients to help manage complexities at the intersection of the two. She is passionate about helping institutions set and deliver sustainable strategies and modernize organizations and has worked with companies around the world across a diverse set of industries, as well as institutions in the public and social sectors.

Most recently, her work in the private sector focuses on transforming utilities in the United Kingdom and helping innovative leaders as they scale-up carbon-removal businesses. She regularly works with government agencies to inform strategic decisions and deliver ambitious agendas.

Emma’s insights on strategic topics have been published in McKinsey Quarterly, Harvard Business Review, and others. She contributes to the McKinsey Center for Government and McKinsey Sustainability research. She has also written on advancing women’s equality in the United Kingdom through the McKinsey Global Institute.

Emma first joined McKinsey as a business analyst in London. She later worked on international development strategies with governments, UN agencies, and nongovernmental organizations before returning to McKinsey.

Outside of her work with the firm, Emma is also a trustee of Sands (Stillbirth and Neonatal Death Charity), a not for profit that helps bereaved families after the loss of a child and works to prevent such tragedies.

Published work

Carbon removals: How to scale a new gigaton industry, McKinsey & Company, December 2023

How to predict your competitor’s next move,” McKinsey & Company, September 2023

The strategy leader’s evolving mandate,” McKinsey & Company, August 2023

CO2 removal solutions: A buyer’s perspective,” McKinsey & Company, February 2023

Carbon removals at the forefront of McKinsey’s inaugural Green Business Building Summit in Stockholm,” McKinsey & Company, September 2022

Negative-emissions solutions: How they work and what businesses can gain,” McKinsey & Company, April 2022

Beyond decarbonization: Scaling investment in natural capital and carbon removals,” McKinsey & Company, October 2021

How negative emissions can help organizations meet their climate goals,” McKinsey & Company, June 2021

Adapting tax collection for uncertain times,” McKinsey & Company, September 2020

Four innovations in reshaping tax administration,” McKinsey & Company, January 2018

Risky Business: UK plc assesses its viability,” McKinsey & Company, December 2016

The power of parity: Advancing women’s equality in the United Kingdom,” McKinsey Global Institute, September 2016

Who’s Better at Strategy: CFOs or CSOs?,” Harvard Business Review (Blog Network), January 2016

Building a better partnership between finance and strategy,” McKinsey & Company, October 2015

What Makes a Great Chief Strategy Officer,” Harvard Business Review (Blog Network), May 2015


Cambridge University
MEng, manufacturing engineering

Columbia University

London Business School