Technology adoption and innovation

Technology is a key lever for boosting productivity and unlocking new growth—but Europe continues to lag in scaling digital and deep-tech innovations. Closing this gap is critical to enhance the continent’s competitiveness, strategic autonomy, and ability to lead in the next wave of global innovation.
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Article

Accelerating Europe’s AI adoption: The role of sovereign AI

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By playing to its strengths, the continent could create an AI ecosystem that accelerates adoption, improves global competitiveness, and reignites economic growth and prosperity.
Global Communications. Map glowing with bright points of light scattered across globe. (World Map Courtesy of NASA)
Report
Europe’s moonshot moment: Fueling its tech ecosystem for scale
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Europe’s tech start-ups and scale-ups are gaining momentum. New research highlights the actions that could turn today’s...
The flow of data across a connected world.
Report
Technology, media, and telecom in Europe: The new growth engine or another decade of missing out?
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Europe’s TMT companies have stagnated relative to their peers’ growth in other regions. But several emerging battlegrounds...
The image is a stylized illustration depicting a person in motion, leaping over a cityscape.
Report
Past forward: The modern rethinking of marketing’s core
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Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but our State of...
Quantum computing servers processing big data with artificial intelligence, generating futuristic and technological digital information with innovative design
Article
Boards are calling for more digital autonomy: How CIOs can deliver
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A McKinsey survey of technology leaders shows that sovereignty concerns are shaping their IT investment choices. We present six...
A futuristic, stylized city at night. The buildings glow with blue and pink hues, and beams of light shoot upwards from various structures.
Report
Europe’s deep-tech engine could spur $1 trillion in economic growth
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By investing in deep-tech business building, Europe’s start-up ecosystem could create $1 trillion in enterprise value and...
Digital generated image of abstract growing diagram made out of gear wheels
Article
To unleash productivity growth in Europe, rewire your operations
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Slowing productivity growth in Europe keeps leaders awake at night. A better dawn can come—if businesses commit to major...
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Video
How Europe’s TMT sector could become a global leader
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London-based senior partner Ruben Schaubroeck, leader of McKinsey’s Technology, Media & Telecommunications practice...
Anna Koivuniemi portrait
Interview
Speeding up scientific research with AI: Interview with Anna Koivuniemi of Google DeepMind
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Anna Koivuniemi of Google DeepMind explores how AI can revolutionize industries, benefit society, and drive scientific breakthroughs,...
Image of a conceptual map of Europe as a circuit board.
Article - MGI Research
Time to place our bets: Europe’s AI opportunity
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Boosting Europe’s competitiveness across the AI value chain.
Arthur Mensch headshot
Interview
Creating a European AI unicorn: Interview with Arthur Mensch, CEO of Mistral AI
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Arthur Mensch, CEO and cofounder of Paris-based Mistral AI, discusses his company’s large language models, its open-source...

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