Technology adoption and innovation
Technology is a key lever for boosting productivity and unlocking new growth—but Europe continues to lag in scaling digital and deep-tech innovations. Closing this gap is critical to enhance the continent’s competitiveness, strategic autonomy, and ability to lead in the next wave of global innovation.
Video
How Europe’s TMT sector could become a global leader
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London-based senior partner Ruben Schaubroeck, leader of McKinsey’s Technology, Media & Telecommunications practice in Europe, discusses Europe’s performance in the sector and the opportunity for a comeback.
Report
Europe’s moonshot moment: Fueling its tech ecosystem for scale
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Europe’s tech start-ups and scale-ups are gaining momentum. New research highlights the actions that could turn today’s...
Report
Technology, media, and telecom in Europe: The new growth engine or another decade of missing out?
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Europe’s TMT companies have stagnated relative to their peers’ growth in other regions. But several emerging battlegrounds...
Report
Past forward: The modern rethinking of marketing’s core
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Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but our State of...
Article
Boards are calling for more digital autonomy: How CIOs can deliver
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A McKinsey survey of technology leaders shows that sovereignty concerns are shaping their IT investment choices. We present six...
Article
To unleash productivity growth in Europe, rewire your operations
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Slowing productivity growth in Europe keeps leaders awake at night. A better dawn can come—if businesses commit to major...
Interview
Speeding up scientific research with AI: Interview with Anna Koivuniemi of Google DeepMind
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Anna Koivuniemi of Google DeepMind explores how AI can revolutionize industries, benefit society, and drive scientific breakthroughs,...
Article - MGI Research
Time to place our bets: Europe’s AI opportunity
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Boosting Europe’s competitiveness across the AI value chain.
Interview
Creating a European AI unicorn: Interview with Arthur Mensch, CEO of Mistral AI
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Arthur Mensch, CEO and cofounder of Paris-based Mistral AI, discusses his company’s large language models, its open-source...