Europe has been one of the winners of the industrial age, but it cannot win the intelligent age on cost alone; it must win on innovation and scale.
This is the subject of a new white paper by the World Economic Forum, Leaders for European growth and competitiveness, to which McKinsey contributed a chapter on the intelligent age, addressing two critical challenges:
- How can Europe’s early-stage companies scale to become global leaders from within Europe, rather than relocating or selling abroad?
- How can the continent accelerate the creation and adoption of AI and other frontier technologies?
The chapter sets out eight solutions, already taking shape across Europe, to help start-ups scale from within Europe and to accelerate the creation and adoption of AI and other frontier technologies. It also shows where business leaders can act boldly now, without waiting for policy change.
Read the full chapter here or explore the complete report on the World Economic Forum website.


