Growth Strategy & Innovation

Helping to identify, accelerate, organize and mobilize large organizations for outsized growth

Growth

Supporting companies’ growth transformations by helping them answer “when, where and how” while setting aspirations to embed longstanding changes.

Innovation

Innovation is critical to growth, particularly as the speed of business cycles continues to increase. Most companies understand the importance of innovation but fall short when it comes to execution.

Examples of our work

Identifying and capturing growth opportunities

We helped a global medical-device client identify potential growth themes by using our proprietary growth-scanning solutions. We then applied machine-learning solutions and pulled in the best internal and external experts to prioritize growth themes and identify groups in the ecosystems to partner with or acquire.

Market analysis and insights

We helped a global consumer-electronics company double its market share in only two years. Using detailed data on individual-store performances and geographic-forecasting data, we created city clusters and prioritized the top areas with the greatest potential for growth. We then shifted resources, which helped the client move from fifth in the market to second.

Shifting mindsets to drive performance

We supported a global consumer electronics company in transitioning from being a fast follower into a leading innovator. Using the insights to action approach, the client was able to create a new breakthrough portfolio pipeline and had more than ten new areas of innovation under development with potential to generate over $500 million in revenue.

Featured Capabilities

Essentials for growth: We provide capabilities and a toolkit to set and calibrate growth targets, diagnose growth performance, and use proven solutions to find new attractive pockets of growth beyond a company’s core business by bringing together the best experts, sources, and algorithms.

Machine-learning algorithms enable us to quickly scan the best proprietary, public data, and text sources—including unstructured web sources. Amongst other inputs for assessing the attractiveness and feasibility for a company to enter a specific new growth pocket, we use venture-flow metrics to indicate the likelihood for the company to achieve natural ownership in this new space.

Eight essentials of innovation: A proprietary diagnostic tool for clients to benchmark innovation performance relative to peers to help create a clear plan based on the company’s innovation archetype, strengths, and weaknesses to improve performance

Featured Insights

Article

Igniting your next growth business

July 23, 2021 -

Growth outperformers prioritize expansion into business areas where they have a ‘natural ownership’ advantage.

Abstract silhouette of human surrounded by artificial intelligence in network space made up of dots on blue background

Interactive

McKinsey Technology Trends Outlook 2023

July 20, 2023 -

Which technology trends matter most for companies in 2023? New analysis by the McKinsey Technology Council highlights the development, possible uses, and industry effects of advanced technologies.

Article

Lessons from growth outperformers in logistics

January 13, 2021 -

Industry players can learn from past crises when setting their growth ambitions during a time of unprecedented uncertainty.

Article

Building an R&D strategy for modern times

November 3, 2020 -

The age of the insular R&D organization is over. To serve as a company’s innovation engine, R&D strategy needs to be equipped for today’s fast-moving world.