Insights on Artificial Intelligence

From machine learning operations and organizational change to ethical considerations and emerging use cases, this is QuantumBlack, AI by McKinsey’s latest thinking on how organizations can most effectively and responsibly use AI to create business value.

Featured Insights

The AI transformation manifesto

Twelve themes separate companies that are truly rewired for AI from their peers.
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Article
Building the foundations for agentic AI at scale
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Agentic AI scales on strong data. To capture value, tech leaders can agentify high-impact workflows, modernize data architectures, enforce data quality, and evolve operating models.
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Book Excerpt - Rewired
The AI revolution in software development
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If gen AI has a killer application, it’s software development—one of the most profound shifts in the history of programming.
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Article
How to build businesses faster and better with AI
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Artificial intelligence is rewriting the rules of creating corporate ventures. Here is a strategic playbook for business leaders ready to seize a defining growth opportunity.
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Case Study
Preparing the next generation of confident communicators in an AI-driven economy
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JA Worldwide and McKinsey are using responsible generative AI to scale personalized communication coaching for students around the world.

AI for the enterprise

A path to resilience and renewal: A collection
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Essential Knowledge

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Report
Seizing the agentic AI advantage
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A CEO playbook to solve the gen AI paradox and unlock scalable impact with AI agents.
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Report
McKinsey Technology Trends Outlook 2025
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Which frontier technologies matter most for companies in 2025? Our annual tech trends report highlights the latest technology breakthroughs, talent trends, use cases, and their potential impact on companies across sectors.
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Survey
The state of AI: How organizations are rewiring to capture value
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Organizations are beginning to create the structures and processes that lead to meaningful value from gen AI. While still in early days, companies are redesigning workflows, elevating governance, and mitigating more risks.
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Report
The economic potential of generative AI: The next productivity frontier
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Generative AI is poised to unleash the next wave of productivity. We take a first look at where business value could accrue and the potential impacts on the workforce.

Industry perspectives

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Article
B2B pricing: Navigating the next phase of the AI revolution
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Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency and effectiveness.
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Podcast
From dashboards to decisions: Empowering merchants with agentic AI
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Agentic AI can automate routine work and improve merchandising decisions at scale. Two McKinsey experts discuss what it takes to translate potential into performance.
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Case Study
Modernizing a 100-year-old business model with AI
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Bridget McCormack, president and CEO of the American Arbitration Association, explains her organization’s revolutionary adoption of a native-AI approach.
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Blog Post
How AI could reinvent film and TV production
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AI could transform every stage of the creative production process from script to screen. But it may alter not only how content is made but also who gets to make it.

DATA SCIENCE FOR PRACTITIONERS

Insights from our Medium blog by data science professionals, for data science professionals.
Framework-Centered Design
QuantumBlack Medium blog post

Unlocking the value of clean, trusted data

Just as water keeps cities and industries alive, data keeps modern organizations moving. McKinsey research shows that data-driven organizations are 23 times more likely to acquire customers, and 19 times more likely to be profitable. Data is crucial to the decision-making that supports innovation, but like water, it only creates value when it flows clearly and reliably. When data flows are opaque or unreliable, even the most advanced risk engines and AI models cannot be trusted. If data is flawed, every decision downstream is compromised.
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More insights

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Article
Securing the agentic enterprise: Opportunities for cybersecurity providers
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The rise of agentic AI is exposing enterprises to new cybersecurity risks, creating extensive opportunities for providers that...

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