Growth by design

Identify and close gaps across your product portfolio to drive incremental growth

Streamline offerings to remove redundancies and unnecessary complexity

Use deep customer insights to redesign product portfolios in order to deliver a wide range of offerings

Improving quality can decrease the number of returns and help build star ratings, which can also increase word-of-mouth referrals and reduce warranty issues

Decrease end-to-end logistic costs by trimming packaging and optimizing products

Drive growth by increasing the amount of stock on shelves without expanding the shelf space, and reducing the level of out-of-stock items

Increase knowledge about where sustainable materials and design approaches may be able to fulfill a dual mission of reducing both carbon footprints and cost

Bring environmental and economic transparency to product development and procurement by integrating CO₂ optimization with cost and product design.

Track CO₂ emissions through the value chain to identify areas that could improve sustainability

The engine that drives the growth by design offering by utilizing technology that combines web scraping and the latest natural-language processing

Identify specific growth drivers within product portfolios and help clients understand overall performance, customer experience, and optimal assortment mix

This solution transforms—through digitization and AI—the otherwise slow and labor-intensive process of competitive design optimization in packaging categories

Create a more effective and efficient process with accelerated data collection and processing, benchmarking, and identifying new opportunities for competitive advantage

Translate insights-driven opportunities into leading products focused on value, time-to-market, and cost. From concept with McKinsey Design through to testing and evaluation—and drawing on expertise from external partnerships—products deliver stakeholder value and fulfill user needs

A company wanted to improve its commercial coffee brewing system.

We helped launch a six-month research, design, and implementation program to address growth challenges and meet the needs that were arising from new trends in coffee consumption among consumers.

A fast-food company wanted to reduce the environmental impact of one of its food lines. By understanding more about customer confusion around recycling, a wasteful frozen-food supply chain, and applying a sustainability lens to packaging, we were able to help drive sustainability impact results. Highlights included one million serving bags eliminated annually, 80 tons of polypropylene removed from the waste stream, and the removal of 310 tons of greenhouse gas emissions from the production process

Using a competitive teardown allowed us to help a manufacturer of woodworking equipment reduce box size by 30 percent and cut CO₂ levels by 600,000 kilograms. Doing so solved a key challenge—allowing retailers to keep more products on the shelf during busy periods.