As leaders position their businesses for growth and renewal in the coming months, we offer our year end compendium, a curated set of articles around four key trends shaping the growth agenda for CEOs. We start with several perspectives that our leaders have published on growth, starting with how important sustainable, inclusive growth is to the world’s recovery. We explore the role of intangibles in driving growth and the importance of purpose, analytics, and creativity. In addition, we’ve included several articles specific to our current inflationary context, given we have not seen an inflationary surge of this magnitude in four decades.
And as the pandemic continues to shatter brand loyalty, we have included perspectives on the big shifts in consumer and customer behavior, and how business leaders can respond in time. We then dive into how leaders are balancing brand marketing and performance marketing using a ‘full-funnel’ marketing approach and how they are building stronger customer experience and personalization capabilities. Finally, we share how leaders are improving their e-commerce capabilities by using analytics to improve their marketing and commercial growth.
Many businesses have responded admirably to the current challenges, pushing their rate of innovation and driving scale. Given the continued challenges in front of us, winning the future will require leaders to be even bolder. Leaders will need to enable growth that is sustainable and inclusive, operating at unprecedented speed, acquiring interconnected capabilities, and developing future-ready talent. We hope our work here helps provoke your thinking on how to do so.
From all of us at M&S, here’s to a healthy and prosperous New Year. We look forward to continuing to bring you the best of our insights in 2022.
All the best,
Greg Kelly, Brian Gregg, Eric Hazan, Dennis Spillecke, and Bruno Furtado
