About Eric

Eric leads our digital and advanced-analytics activity and is a leader of McKinsey’s Consumer Packaged Goods Practice in Europe, the Middle East, and Africa. He also works within the High Tech, Media & Entertainment, and Telecommunications Practices, as well as in the Retail Practice with a focus on marketing and strategy. Eric is a member of the McKinsey Global Institute Council, which advises on MGI’s business, economic, and technology research.

Focusing on strategic and operational issues, with specific expertise in digital transformation, Eric counsels top management across several European countries. He also dedicates a significant amount of time to capital and investment funds and to governments on digital issues.

Eric has contributed to numerous McKinsey research programs, including a recent study led by McKinsey’s French office regarding the digital transformation of French companies. He coauthored another report about the impact of the Internet on economies, which led to the publication of the Internet Matters report for the eG8 global summit of 2011 and the Innovation Matters report for the G8 Innovation Conference in London in 2013. He co-leads major McKinsey research initiatives on digital media and consumer trends worldwide. He was recently appointed a member of the expert committee in charge of evaluating the Programme d’investissement d’avenir, a national program dedicated to investing in tomorrow’s growth for France. Over the past ten years, Eric has also advised several governments and public leaders on topics related to digital, innovation, and industry policies.

Prior to joining McKinsey, Eric was a senior partner at Arthur D. Little, where he led the global TIME (telecoms, Internet, media, and entertainment) practice and the consumer practice. He started his career in marketing and sales in consumer goods at Kraft Jacobs Suchard and at Danone.

Eric holds a master of science degree in management from HEC Paris, where he is a professor of business strategy.

Published work

Five management strategies for getting the most from AI,” MIT Sloan Review, September 2017

How artificial intelligence can deliver real value to companies,” McKinsey Global Institute, June 2017

How some companies are using mobile to power growth,” McKinsey on Marketing & Sales, December 2015

Closing France’s €100 billion digital gap,” McKinsey & Company, May 2015

Accélérer la mutation numérique des entreprises en France,” McKinsey France, September 2014

PayPal’s vision for a global marketplace,” McKinsey & Company, August 2014

Average lie: Using smart segmentation to find growth,” McKinsey on Marketing & Sales, April 2014

Digital distribution: Six consumer trends and what businesses need to do now,” McKinsey on Marketing & Sales, March 2014

Mobile must migrate: Digital as an imperative, not an option,” McKinsey on Marketing & Sales, March 2014

The multichannel journey: Profitably shaping the path to purchase,” McKinsey on Marketing & Sales, March 2014

Leveraging Big Data to optimize digital marketing,” McKinsey on Marketing & Sales, August 2013

Developing a fine-grained look at how digital consumers behave,” McKinsey & Company, July 2013

Digital intelligence: Profiles to profits in a new consumer landscape,” McKinsey on Marketing & Sales, July 2013

“Innovation matters: Reviving the growth engine,” McKinsey & Company, June 2013

Using ‘Big Data’ to optimize digital marketing,” McKinsey on Marketing & Sales, April 2013

Altering the approach: Mobile operators and online consumers,” Chief Marketing & Sales Officer Forum, February 2013

New news: Content providers and mobile media consumption,” McKinsey on Marketing & Sales, February 2013

Profit paradox: Growing value and shrinking margins for mobile,” McKinsey on Marketing & Sales, February 2013

Purchase portal: The Internet as the shopper's tool,” McKinsey on Marketing & Sales, February 2013

Online vs. offline shopping boundaries disappear for the consumer,” McKinsey on Marketing & Sales, January 2013

Mobile in Europe is growing: Are you ready?” McKinsey on Marketing & Sales, September 2012

Get in touch with customer touch points,” McKinsey on Marketing & Sales, September 2012

Presentations

Digital revolution: Six trends for the media industry,” Chief Marketing & Sales Officer Forum, June 2013

Past experience

Arthur D. Little
Director

Kraft Jacobs Suchard
Sales and marketing

Danone
Senior product manager

Education

HEC Paris
MBA, marketing, strategic policy