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Eric Hazan

Senior PartnerParis

Among the leaders of the Growth, Marketing & Sales Practice as well as the Digital Practice in Western Europe. Valued member of the McKinsey Global Institute Council.

A senior partner at McKinsey & Company, Eric is a prominent figure in the Growth, Marketing & Sales Practice as well as the Digital Practice in Western Europe.

With a strong focus on digital transformation, Eric specializes in marketing and strategic challenges, supporting European organizations, particularly in retail, consumer goods, and technology. He dedicates considerable time to advising capital and investment funds, as well as governments, on digital issues.

Eric is a member of the McKinsey Global Institute Council, offering insights that shape MGI’s business, economic, and technology research. He has contributed to numerous McKinsey research programs, including recent studies on artificial intelligence and generative AI, the metaverse, and the use of technology for the common good. He has also coauthored several reports on the future of work and the influence of the Internet and ICT on the economy.

Prior to joining McKinsey, Eric was a senior partner at an international management consulting firm, where he led the global TIME (telecoms, Internet, media, and entertainment) practice and the consumer practice. Eric holds a Master of Science degree in management from HEC Paris, where he is a professor of business strategy.

Published work

A new future of work: The race to deploy AI and raise skills in Europe and beyond,” McKinsey Global Institute, May 2024

L’humain, capital au cœur de la performance durable de l’entreprise,” McKinsey & Company, July 2023

The economic potential of generative AI: The next productivity frontier,” McKinsey & Company, June 2023

A CEO’s guide to the metaverse,” McKinsey Quarterly, January 2023

Why intangibles are the key to faster growth in Europe,” McKinsey & Company, November 2022

Securing Europe’s competitiveness: Addressing its technology gap," McKinsey Global Institute, September 2022

Marketing in the metaverse: An opportunity for innovation and experimentation,” McKinsey Quarterly, May 2022

Securing Europe’s future beyond energy: Addressing its corporate and technology gap,” McKinsey Global Institute, May 2022

Getting tangible about intangibles: The future of growth and productivity,” McKinsey Global Institute, June 2021

The growth triple play: Creativity, analytics, and purpose,” McKinsey & Company, June 2021

Omnichannel shopping in 2030,” McKinsey & Company, April 2021

2020 Top picks: Our most popular articles,” McKinsey & Company, December 2020

Reimagining marketing in the next normal,” McKinsey & Company, July 2020

The future of work: Reskilling and remote working to recover in the ‘next normal’,” McKinsey & Company, July 2020

Rapid Revenue Recovery: A road map for post-COVID-19 growth,” McKinsey & Company, May 2020

Can artificial intelligence help society as much as it helps business?,” McKinsey Quarterly, August 2019

‘Tech for Good’: Using technology to smooth disruption and improve well-being,” McKinsey Global Institute, May 2019

Tackling Europe’s gap in digital and AI,” McKinsey Global Institute, February 2019

Testing the resilience of Europe’s inclusive growth model,” McKinsey Global Institute, December 2018

Automation will make lifelong learning a necessary part of work,” Harvard Business Review, May 2018

Skill shift: Automation and the future of the workforce,” McKinsey Global Institute, May 2018

Five management strategies for getting the most from AI,” MIT Sloan Review, September 2017

How artificial intelligence can deliver real value to companies,” McKinsey Global Institute, June 2017

How some companies are using mobile to power growth,” McKinsey on Marketing & Sales, December 2015

Closing France’s €100 billion digital gap,” McKinsey & Company, May 2015

Accélérer la mutation numérique des entreprises en France,” McKinsey France, September 2014

PayPal’s vision for a global marketplace,” McKinsey & Company, August 2014

Average lie: Using smart segmentation to find growth,” McKinsey on Marketing & Sales, April 2014

Digital distribution: Six consumer trends and what businesses need to do now,” McKinsey on Marketing & Sales, March 2014

Mobile must migrate: Digital as an imperative, not an option,” McKinsey on Marketing & Sales, March 2014

The multichannel journey: Profitably shaping the path to purchase,” McKinsey on Marketing & Sales, March 2014

Leveraging Big Data to optimize digital marketing,” McKinsey on Marketing & Sales, August 2013

Developing a fine-grained look at how digital consumers behave,” McKinsey & Company, July 2013

Digital intelligence: Profiles to profits in a new consumer landscape,” McKinsey on Marketing & Sales, July 2013

“Innovation matters: Reviving the growth engine,” McKinsey & Company, June 2013

Using ‘Big Data’ to optimize digital marketing,” McKinsey on Marketing & Sales, April 2013

Altering the approach: Mobile operators and online consumers,” Chief Marketing & Sales Officer Forum, February 2013

New news: Content providers and mobile media consumption,” McKinsey on Marketing & Sales, February 2013

Profit paradox: Growing value and shrinking margins for mobile,” McKinsey on Marketing & Sales, February 2013

Purchase portal: The Internet as the shopper's tool,” McKinsey on Marketing & Sales, February 2013

Online vs. offline shopping boundaries disappear for the consumer,” McKinsey on Marketing & Sales, January 2013

Mobile in Europe is growing: Are you ready?” McKinsey on Marketing & Sales, September 2012

Get in touch with customer touch points,” McKinsey on Marketing & Sales, September 2012


Digital revolution: Six trends for the media industry,” Chief Marketing & Sales Officer Forum, June 2013

Past experience

Arthur D. Little

Kraft Jacobs Suchard
Sales and marketing

Senior product manager


HEC Paris
MBA, marketing, strategic policy