Published work
“The economic potential of generative AI: The next productivity frontier,” McKinsey & Company, June 2023
“A CEO’s guide to the metaverse,” McKinsey Quarterly, January 2023
“Why intangibles are the key to faster growth in Europe,” McKinsey & Company, November 2022
“Securing Europe’s competitiveness: Addressing its technology gap," McKinsey Global Institute, September 2022
“Marketing in the metaverse: An opportunity for innovation and experimentation,” McKinsey Quarterly, May 2022
“Securing Europe’s future beyond energy: Addressing its corporate and technology gap,” McKinsey Global Institute, May 2022
“Getting tangible about intangibles: The future of growth and productivity,” McKinsey Global Institute, June 2021
“The growth triple play: Creativity, analytics, and purpose,” McKinsey & Company, June 2021
“Omnichannel shopping in 2030,” McKinsey & Company, April 2021
“2020 Top picks: Our most popular articles,” McKinsey & Company, December 2020
“Reimagining marketing in the next normal,” McKinsey & Company, July 2020
“The future of work: Reskilling and remote working to recover in the ‘next normal’,” McKinsey & Company, July 2020
“Rapid Revenue Recovery: A road map for post-COVID-19 growth,” McKinsey & Company, May 2020
“Can artificial intelligence help society as much as it helps business?,” McKinsey Quarterly, August 2019
“‘Tech for Good’: Using technology to smooth disruption and improve well-being,” McKinsey Global Institute, May 2019
“Tackling Europe’s gap in digital and AI,” McKinsey Global Institute, February 2019
“Testing the resilience of Europe’s inclusive growth model,” McKinsey Global Institute, December 2018
“Automation will make lifelong learning a necessary part of work,” Harvard Business Review, May 2018
“Skill shift: Automation and the future of the workforce,” McKinsey Global Institute, May 2018
“Five management strategies for getting the most from AI,” MIT Sloan Review, September 2017
“How artificial intelligence can deliver real value to companies,” McKinsey Global Institute, June 2017
“How some companies are using mobile to power growth,” McKinsey on Marketing & Sales, December 2015
“Closing France’s €100 billion digital gap,” McKinsey & Company, May 2015
“Accélérer la mutation numérique des entreprises en France,” McKinsey France, September 2014
“PayPal’s vision for a global marketplace,” McKinsey & Company, August 2014
“Average lie: Using smart segmentation to find growth,” McKinsey on Marketing & Sales, April 2014
“Digital distribution: Six consumer trends and what businesses need to do now,” McKinsey on Marketing & Sales, March 2014
“Mobile must migrate: Digital as an imperative, not an option,” McKinsey on Marketing & Sales, March 2014
“The multichannel journey: Profitably shaping the path to purchase,” McKinsey on Marketing & Sales, March 2014
“Leveraging Big Data to optimize digital marketing,” McKinsey on Marketing & Sales, August 2013
“Developing a fine-grained look at how digital consumers behave,” McKinsey & Company, July 2013
“Digital intelligence: Profiles to profits in a new consumer landscape,” McKinsey on Marketing & Sales, July 2013
“Innovation matters: Reviving the growth engine,” McKinsey & Company, June 2013
“Using ‘Big Data’ to optimize digital marketing,” McKinsey on Marketing & Sales, April 2013
“Altering the approach: Mobile operators and online consumers,” Chief Marketing & Sales Officer Forum, February 2013
“New news: Content providers and mobile media consumption,” McKinsey on Marketing & Sales, February 2013
“Profit paradox: Growing value and shrinking margins for mobile,” McKinsey on Marketing & Sales, February 2013
“Purchase portal: The Internet as the shopper's tool,” McKinsey on Marketing & Sales, February 2013
“Online vs. offline shopping boundaries disappear for the consumer,” McKinsey on Marketing & Sales, January 2013
“Mobile in Europe is growing: Are you ready?” McKinsey on Marketing & Sales, September 2012
“Get in touch with customer touch points,” McKinsey on Marketing & Sales, September 2012
Presentations
“Digital revolution: Six trends for the media industry,” Chief Marketing & Sales Officer Forum, June 2013
Past experience
Arthur D. Little
Director
Kraft Jacobs Suchard
Sales and marketing
Danone
Senior product manager
Education
HEC Paris
MBA, marketing, strategic policy
