McKinsey at NRF 2026

January 11–January 13, NYC

Industry legends, retail professionals, tech leaders, and iconic global brands convened in New York City for the world’s largest retail conference from January 11–13, 2026, to explore cutting-edge retail trends and technologies.

McKinsey participated in the Innovators Showcase (under the Periscope by McKinsey banner) and hosted opportunities for connection and meaningful conversation about the most pressing topics in the industry.

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What we hosted at NRF 2026

The image displays the interior of the Milos Wine Bar, which is part of the estiatorio Milos restaurant at Hudson Yards in New York City. The space features a display case with hanging cheese and an open kitchen concept.
Flagship experience—Invite only

Executive networking cocktail reception

January 12

Join top Retail leaders and McKinsey experts at our private cocktail reception. Build new connections, reconnect with familiar faces, and engage in meaningful conversations about the future of retail.

Executive dialogues—Request required

One-on-one meetings with McKinsey experts

January 11–January 13 | 9:00 AM – 5:00 PM

Connect with our global Retail experts at the Big Show to discuss your top priorities, opportunities, and challenges. Explore ways McKinsey can partner with you to rewire your organization or get a demo of our holistic merchandising approach that ensures your traders have the talent, time, and latest AI-powered tools they need to focus on the strategic, customer-centric priorities that matter most.

The image shows the Jacob K. Javits Convention Center in New York City.
Professional conference attendees at booth.
Personalized content

Innovators Showcase booth

NRF 2026: Javitz Convention Center, River Pavilion
January 11–January 13, 9:00 AM – 5:00 PM ET

Look for our booth under the Periscope by McKinsey banner to learn more about how we help Retailers transform their merchandising functions by applying agentic AI and other best practices across pricing, promotions, COGS management, supply chain optimization, marketing, and store operations.

Previously hosted presentations and panels

The image depicts a business meeting or presentation in progress. The scene shows individuals in a professional setting collaborating or discussing information. A person in a plaid shirt is actively gesturing while another person is seated in the background.
Presentation

From retail to commerce media: The great convergence of data, channels, and the store

60 Chelsea Piers
January 10, 10:25 AM–10:50 AM ET

Commerce media is fast becoming the connective tissue between shopping, travel, and finance—and the store is emerging as its most potent surface. This discussion brings together pioneers across industries to explore how omnichannel commerce creates new value for brands and consumers alike. Attendees will gain a forward-looking view of how data, technology, and collaboration are shaping a new blueprint for influence—one centered in the store but extending across every purchase journey.

With Quentin George, Partner, McKinsey & Company, and Dr. Mark Grether, SVP & General Manager, PayPal Ads.

Register here

Connect with McKinsey at NRF 2026

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Meet McKinsey at NRF 2026

Gabriel Morgan Asaftei
New York
Develops applications powered by artificial intelligence and machine learning for real estate, retail, and financial services...
Colleen Baum
New York
Advises retailers and apparel brands on growth strategy, retail footprint, inventory management, and omnichannel fulfillment...
Danielle Bozarth
New York
Leads McKinsey’s global Retail and Consumer Packaged Goods Practices, grounded in more than 20 years of experience serving a...
Quentin George
Bay Area
Global expert and leader of advertising and commerce media with over 25 years experience inventing, scaling, and transforming...
Maura Goldrick
Boston
Helps retailers drive growth by embedding advanced analytics into their merchandising and marketing decisions
Stan Himpe
New Jersey
Oversees all technology platform and solutions engineering for Periscope
Holger Hürtgen
Düsseldorf
Brings deep expertise in data analytics, with a focus on marketing- and sales-growth issues in customer-facing industries, such...
Zachary John
Seattle
Leads McKinsey’s global Pricing & Margin Management Practice and Periscope by McKinsey; shapes merchandising and revenue growth...
Dymfke Kuijpers
Boston
Leads McKinsey’s retail and consumer work in Asia and retail globally
Franck Laizet
Zurich
Part of the global consumer leadership team, coleads our retail work, and supports FoB in Europe
Filip Linmans
Brussels
Works with retail clients to implement strategies that achieve and sustain impact in pricing and promotions
Tom Kilroy
Chicago
Co-leads McKinsey’s practice area for grocery, drug and mass retail.
Angus McOuat
Toronto
A leader in McKinsey’s Consumer Practice who serves clients globally on critical growth topics, including e-commerce and marketplaces,...
Daniel Zipser
Shenzhen
Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance, bringing...