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Special collection

Global surveys of consumer sentiment during the coronavirus crisis

Special Report

Article - Updated with September data

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

– As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across countries.

Highlights

Survey

Survey: US consumer sentiment during the coronavirus crisis

– While consumer optimism remains steady, we see signs of discretionary spend recovery.
Article

The great consumer shift: Ten charts that show how US shopping behavior is changing

– Our research indicates what consumers will continue to value as the coronavirus crisis evolves.
Interview

Customer loyalty: The new generation

– Changes in consumer behavior due to the surge in digital mean companies need to revamp their loyalty programs. Here are the essentials... for success.
Article

US consumer-packaged-goods advertising in the next normal

– The recovery in the United States will be nonlinear and granular. Three marketing capabilities will separate leaders from the... pack.

Surveys by country